03/18/2021 What’s Your Type? Think about the early days of the internet. Everything you read online was either Times New Roman or Arial — maybe Comic Sans if you were lucky. Fast forward to today and things are a lot different. Typography has… →
07/14/2020 Design Thinking in Practice From the earliest days of Paradigm, we’ve considered everyone here a designer. Not because we expected them to draw or know Photoshop—but because we expected them to think. In fact, the purest definition of a designer is something far… →
05/01/2018 4 Reasons to Use Explainer Videos Video marketing is a polarizing idea for many clients. We often hear things like “It’s too expensive,” or, “Is it right for us?” But the rise of mobile (and video-enabled devices) has made video more popular and more profitable… →
11/15/2017 Better Websites Begin With Audits Poor traffic. Unqualified leads. Sluggish performance. It’s easy to tell when your website isn’t getting the job done, but identifying the cause is tougher than you’d think. Far too often, we see companies with these same issues throw darts… →
10/06/2017 Promoting Pint-Worthy Pets with Purina We’ve been proud to work alongside Purina PetCare for a number of years as we change perceptions on shelter pets and ask local families to #ConsiderAShelterPet. The annual campaign culminates with the Better Together Adoption Event, where Purina and… →
06/14/2017 How Small Law Firms Can Overcome Common Web Challenges Over the years, we have discovered from our legal industry clients that there are a number of challenges law offices face when they are constructing their websites. I’m writing to address some of the website issues plaguing smaller and… →
03/21/2017 4 Questions You Should Ask About Your Branding Your branding and brand message are the most personal aspects of your business. It is how you are introducing your company to the world. Every company can make their branding great, but arriving at success can be full of… →
03/14/2017 A Contemporary Website for a Legal Advocate What do you think of when you hear the word lawyer? Conservative, lofty, complex, even a little staid. We believe in the good work lawyers do for their clients and strive to position them as heroes within their profession.… →
08/15/2016 Children’s Factory’s New Website | Anything But Child’s Play If there’s one thing that we’ve learned through working with one of our most imaginative clients, Children’s Factory, it’s that creativity begins at an early age. We became well acquainted with the locally-based educational product manufacturer and learned a… →
11/12/2014 Design with Vision One of the most important admissions marketing pieces for a private school is their viewbook. The viewbook is intended to reach both prospective students and their parents, and is the perfect chance to communicate the benefits and accomplishments of… →