Gabbit

With a contract-free plan at half the price of large cable and phone providers, Gabbit is the “anti” phone company aimed specifically at helping small businesses save big on phone service.

Role

  • Web Design
  • Web Development
  • Copywriting
  • Illustration

Industry

  • Telecommunications
  • Technology
Small businesses are a big deal to us Gabbit banner

Challenge

As a startup company with some mighty competition, Gabbit needed a website that attracted customers while selling them on the unique culture of its brand.

Feel the love Gabbit
Gabbit small business phone service
Gabbit mobile responsive website

Web Design

Gabbit sets customers free from the hassles and inconveniences of large phone providers, so it was key that the website convey that same simple, light feel. Personable and friendly, the name Gabbit implies a light-hearted, tongue-in-cheek personality. With simple navigation and bright pops of color and imagery, Gabbit’s website is as simple and intuitive as its service. At first glance, you’d hardly believe you’re looking at a telephone provider’s website.

Gabbit mobile responsive website

To add a sense of friendly personality, we added rounded corner elements to the panels of the website, illustrating a stream of interlocking speech bubbles. The simple, rounded treatments carried over to the icons. Pairing these with the brand’s script display typeface created very focused, yet cheerful, callouts.

Gabbit web design
Gabbit brochure graphic design, collateral

Print

Following the site’s launch, we continued our partnership with Gabbit to redevelop the company’s print collateral and carry the new website’s look and feel across all channels. We developed a number of sales sheets and brochures that highlight the savings and value Gabbit offers.

Gabbit car wrap graphic design

Results

Now with a website and print collateral that grab attention, Gabbit continues to change the future of telecommunications for small businesses.

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  • 6% increase in site traffic
    year-over-year
  • Expansion to 12 markets across the US

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