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Stories

The features section of ReconSmart's b2b website.

Building a B2B Website for ReconSmart

The best tools stem from an inside perspective. ReconSmart is an auto-reconditioning application built by and for recons. The application advanced the pre-owned automotive industry — yet the brand still needed an online presence. Discover how our B2B website…

Screengrab of a page of the new Gateway Arch website on an apple laptop.

The Gateway Arch: A World-Class Website for an International Icon

As you drive through downtown St. Louis, it’s impossible to miss the gleaming structure in the skyline. The Gateway Arch has stood proudly over the city for over 60 years. Now, with its national park status and multiple world-class…

Susan Pendergrass and Zach Lawhorn of the Show-Me Institute

“Show Me Data:” A Chat with Susan Pendergrass and Zach Lawhorn of the Show-Me Institute

Public policy isn’t born out of thin air. Instead, it stems from the influence of in-depth research and analysis. However, this foundational data comes in many forms, making think tanks across the country wonder: “How can we make the…

Tahira Begic, the inventory control manager of Baisch & Skinner.

A Talk with Tahira Begic of Baisch & Skinner

Paradigm grew from long-standing partnerships with B2B and B2C organizations. One such partner, Baisch & Skinner, has been working with us since our inception nearly 30 years ago. Our team recently met with Tahira Begic, inventory control manager, to…

Bethesda Health Group's Jeff Waldman and Madison Lanford

Diving into Digital Strategy with Bethesda’s Jeff Waldman and Madison Lanford

Peace of mind is a commonality between senior care and marketing services. While our client Bethesda Health Group reassures their communities through exceptional care, Paradigm’s digital team works behind the scenes to support every outreach effort with the power…

Lessons Learned: Paradigm’s 2024 Year in Review

Like any digital marketing agency, Paradigm picks up new projects every year. But we feel the work offers more than an addition to our portfolio. Paradigm’s 2024 year in review reveals how each client imparted lessons in digital marketing…

Colby Dezelick, the digital content and analytics manager for The Muny

The Marketing Behind Musicals: Chatting with Colby Dezelick from The Muny in Forest Park

In St. Louis, spectacular performances under the stars signal the start of summer. The Muny in Forest Park has become a hallmark experience for locals and theater enthusiasts alike — but these audiences don’t see the strategies working behind…

Let Your Love Grow: Optimizing an Existing Organic Marketing Strategy

For many businesses, social media marketing takes an effective blend of organic marketing and paid advertising to produce successful results. Our client, Let Your Love Grow, took the organic traffic they were getting on the popular ideas-based social media…

Food created by Food Service Consultants

Chatting with Scott Phillips and Susan Parisi of Food Service Consultants, Inc.

For over 40 years, Food Service Consultants (FSC), Inc. has served the Greater St. Louis area with exceptional food service. FSC offers customized food services to schools, businesses, event venues and special events, and keeps nutrition and high-quality at…

Tom Compton of Industrial Shelving Systems on Working with a Website Audit Agency

Tom Compton of Industrial Shelving Systems on Working with a Website Audit Agency

E-commerce websites are business-critical. These platforms push past geographic barriers, streamline sales operations and unlock key insights — but only if they are functioning properly. Hidden challenges in SEO and user experience (UX) slowly frustrate users, driving them away…

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