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Logos of AI Traffic sources, such as ChatGPT and CoPilot.

The Secret is Out: Google Might Be Mislabeling Your AI Traffic

AI has rapidly seeped into our lives — transforming how we work, create and streamline our day. Tools such as ChatGPT, Copilot and Perplexity utilize search engines to craft answers to queries. For business owners, AI tracking is new…

One Size Doesn’t Fit All: Personalization in ROI-Driven Digital Marketing

At Paradigm, we believe the beauty of marketing lies in its intrinsic focus on humanity. Whether focusing on sales, leads or loyalty, the goal is ultimately to resonate with people. Success lies in identifying overlaps in audience segments —…

How Content Strategy Services Address Buyer Behavior

Not all buyers think alike, so why would your content be one-size-fits-all? Your brand messaging must be tailored to make a real impact. Though you may view custom content through many lenses, experts agree that four types of buyer…

A graphic of a laptop computer with a search bar over it.

What Website Domain Metrics Reveal About Your Online Success

If a website is your brand’s first impression, your domain name is the front door. Website domain metrics are more than vanity numbers. They provide critical insight into your website’s performance, discoverability and untapped opportunities. Break down the metrics that…

What do Traffic Sources in Google Analytics 4 Actually Mean for Your Website?

Visitors land on your website from a variety of places. Some come from typing a question into Google, while others discover your brand on social media or through a paid advertisement. No matter where traffic sources in Google Analytics…

Leveraging Tessitura Software for Arts and Cultural Institutions

Arts and cultural institutions appeal to and attract diverse audiences. From occasional ticket purchasers to long-time donors and members, CRM ticketing software, such as Tessitura, helps organizations manage and optimize their daily operations. Yet, connecting your website with Tessitura…

Text graphic: "2024"

Paradigm Picks the Top 2024 Advertising & Technology Headlines

2024 was speckled with algorithm updates, AI innovations and ads worth remembering. But specific headlines stood out to us, sparking conversations and a few laughs. In celebration of another year of full-service marketing, we’re looking back at each month’s…

Lessons Learned: Paradigm’s 2024 Year in Review

Like any digital marketing agency, Paradigm picks up new projects every year. But we feel the work offers more than an addition to our portfolio. Paradigm’s 2024 year in review reveals how each client imparted lessons in digital marketing…

Diving Deeper into Paradigm’s Website Audit Services

Your website is your business’s greatest asset in today’s digital world. Yet, when was the last time you took a deeper look into its performance? From comprehensive website audit services to tailored website SEO audits, our team takes website…

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