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Paraquad: Breaking Down Creative Campaign Development

Nestled in a quiet corner of St. Louis is a one-of-a-kind community of connection and strength. Paraquad uses advocacy, education and opportunity to inspire equity for people with disabilities. Yet, the nonprofit often fell under the radar in the…

3D rendering of the letters SOE with school supplies inside the letters.

The SLU School of Education Honors its 100th Anniversary with the “Heritage Wall”

Since 1925, the Saint Louis University School of Education has committed to serving the St. Louis community. Its desire to improve our world inspires future generations and cultivates leaders of change. With its 100th anniversary on the horizon in…

Creative Branding Spotlight: Ridgehouse Companies Properties

Paradigm is grateful for our long-lasting client partnerships and one such partner is Ridgehouse Companies. From the initial properties to the latest, our brand storytelling agency has been instrumental in shining a new light on the brand’s residential developments.…

Go Raise Dough: Rebranding a New Way to Fundraise

Remember the days going door to door to raise raffle tickets for your kid’s sports team? Or, those late nights at high school phone-a-thons? We have all experienced a time when we needed to raise money for what we…

Environmental graphics in the Gateway Arch Virtual Reality Theater

How Brands Come to Life Through Environmental Graphics

Many brands see design as a box to check off, rather than the opportunity it is. Eye-catching visuals help your organization create an atmosphere or convey a message. Environmental graphics help to define the impression of your brand organically…

The New Saint Louis Symphony Orchestra Website Hits a High Note

St. Louis is extremely musically inclined. From the Muny singing its way throughout our summers to our ever present song “Meet me in St. Louis,” our city has sung, played and hosted many crescendos in music. And, there is…

Saint Louis University School of Medicine magazine spread

Saint Louis University School of Medicine Innovates Medical Education

The Saint Louis University School of Medicine has critical goals set for its future. With its new 5-year strategic plan in place, the School looks to capitalize on its success in the St. Louis community and redefine its future…

The Gateway Arch Virtual Reality Theater: Your Gateway to the Past

From its awe-inspiring architecture to its national park status, the Gateway Arch hosts a wealth of stories below its iconic curve. One of those stories is an exciting 3D virtual reality experience that transports visitors to the 1850s St.…

What’s Your Type?

Think about the early days of the internet. Everything you read online was either Times New Roman or Arial — maybe Comic Sans if you were lucky. Fast forward to today and things are a lot different. Typography has…

A Monumental Task: Wayfinding During the Pandemic

Good design responds to the world around it. And given the ongoing COVID-19 pandemic, the world has given designers a lot to respond to. One of the most interesting design challenges we’re currently facing is wayfinding in a time…

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