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Illustration of a blue iceberg with portions above and below the water, symbolizing "dark social" in website analytics.

Dark Social: Are You Missing a Hidden Half of Your Audience?

Before someone visits your website, there’s a good chance they first heard about you in a group chat, a forwarded email or a quick DM from a friend. Those quiet recommendations are shaping decisions long before a click to…

Logos of AI Traffic sources, such as ChatGPT and CoPilot.

The Secret is Out: Google Might Be Mislabeling Your AI Traffic

AI has rapidly seeped into our lives — transforming how we work, create and streamline our day. Tools such as ChatGPT, Copilot and Perplexity utilize search engines to craft answers to queries. For business owners, AI tracking is new…

A man looking at a computer screen with code on it, alluding the development of types of AI.

Demystifying Opportunities in Different Types of AI

Artificial intelligence has been called many names — a game changer, a lifesaver and even an existential threat. Despite varying views, most agree that they don’t know how to activate AI to their advantage. That’s why we’re demystifying types…

Our Essential Website ADA Compliance Checklist

Building a website from scratch takes hard work to ensure it’s user-friendly, appealing and functional. Yet, one element is often overlooked. To connect with a wide-range audience, websites should be ADA compliant with Web Content Accessibility Guidelines (WCAG). To…

7 Tactics to Best Optimize Your Content for Zero-Click Searches

The rise of zero-click searches, better known as content that appears directly on search engine results pages (SERPs) without additional clicks, has transformed the search experience. Optimizing for zero-click content is crucial for brand visibility, yet many businesses do…

A smartphone with Google's AI Overview feature displayed

The New Frontier of AIO Search

Search has become a way of life. The instant a thought enters our heads, we head to Google for a solution. But as technology advances and user behavior changes, so does the search engine landscape. Today’s search marketing experts…

Leveraging Tessitura Software for Arts and Cultural Institutions

Arts and cultural institutions appeal to and attract diverse audiences. From occasional ticket purchasers to long-time donors and members, CRM ticketing software, such as Tessitura, helps organizations manage and optimize their daily operations. Yet, connecting your website with Tessitura…

Text graphic: "2024"

Paradigm Picks the Top 2024 Advertising & Technology Headlines

2024 was speckled with algorithm updates, AI innovations and ads worth remembering. But specific headlines stood out to us, sparking conversations and a few laughs. In celebration of another year of full-service marketing, we’re looking back at each month’s…

Diving Deeper into Paradigm’s Website Audit Services

Your website is your business’s greatest asset in today’s digital world. Yet, when was the last time you took a deeper look into its performance? From comprehensive website audit services to tailored website SEO audits, our team takes website…

The Power of Paradigm's Technical SEO Services

The Power of Paradigm’s Technical SEO Services

Marketing agencies often talk about SEO in terms of keyword-rich content. But there is much more to optimization than meets the eye. Your content has two audiences: human users and search engine bots. The Paradigm team uses technical SEO…

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