Retail + Ecommerce

We connect shelves, screens and sales

Commerce is no longer limited to one channel. Ecommerce marketing services help you create an omnichannel shopping experience — driving both attention and action in the process.

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  • Look beyond your product

    Define value beyond a price tag through brand identity systems.

    Branding

    Branding
  • Redesign your storefront

    Usher consumers in through professional yet on-brand design.

    Design

    Design
  • Expand your market

    Reach further through search, social and other ecommerce marketing solutions.

    Digital Marketing

    Digital Marketing
  • Persuade your audience

    Turn casual browsers into true believers through on-brand copywriting.

    Storytelling

    Storytelling
  • Add ease to the cart

    Make purchases feel effortless through custom ecommerce platforms.

    Websites

    Websites

Ecommerce does what storefronts never could. It sparks connections between brands and consumers based not on geography, but on product value and personal alignment.

But it also sparks intense competition — one that requires a strategy to overcome. Paradigm’s ecommerce marketing services help you create a strong presence that stretches from shelf to screen.

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Commerce Has Gone Digital

  • 1 in 6

    retail dollars is now spent online

  • $7.89 trillion

    in global ecommerce sales is projected by 2028

  • 519%

    growth in U.S. B2B marketplace sales from 2021–2024

The Data Driving Ecommerce Growth

  • 67% of global shoppers purchased through social media this year

    Social media users like, follow, repost and now purchase. Social commerce allows them to learn more and submit an order — without leaving their favorite platform. Leading brands incorporate social commerce into their strategy for optimal returns.
  • 2.6% average conversion rate for B2C and B2B brands using email marketing

    Email marketing remains the most effective channel for ecommerce. Welcome messages, abandoned cart reminders, transactional updates and promotional offers are key to keeping consumers engaged with their favorite brands.
  • 18% of local searches will lead to a sale within 24 hours

    Today’s solutions stem from search engines. Ecommerce brands understand that they need to reach consumers when they’re in their active consideration phase. Custom SEO strategies increase conversions — leading to greater returns down the line.