Ridgehouse Companies

Ridgehouse Capital is an eminent residential development firm originating out of St. Louis. As its properties expanded around the country, the firm’s leadership team searched for new marketing avenues that would leave a positive first impression on the diverse communities they encountered. The first step was changing their name to Ridgehouse Companies. From there, Ridgehouse tasked Paradigm with curating real estate branding to match.

We began by taking the Ridgehouse team through a brand identity program, where we evaluated their aspirations for public perception and how they could reaffirm their presence in the residential development sphere. Through our discussions, we identified visionary, forward-thinking tendencies in their interactions with community members and other key stakeholders.

The firm’s leadership team showed high levels of professionalism day-to-day. Yet, they also remained agile and creative in identifying and utilizing properties of up-and-coming value across the country.

Our discovery sessions became the foundation for their reimagined logo, brand positioning and commercial real estate website design. Visually, we erred on the side of sleek modernity. The logo’s dual shape is a nod toward the mention of ridges in their name and the detailed line work commonly present in architectural documents. Upon further inspection, subtle “r” and “h” letter forms also tie in the company name to the shape.

Ridgehouse Companies’ brand messaging is built upon their ambitious and authentic nature. In this real estate branding project, we capitalized on the idea of taking a hold of dynamic possibilities in each property and transforming emerging markets with incomparable residential locations. Ridgehouse’s brand story conveys their dedication to community building and future outcomes, rounding out with a resounding cry: Build Forward.