Ridgehouse Companies

Living made remarkable

Ridgehouse Companies creates luxury people can call home — encouraging community growth in the process. Many knew of its properties but, without real estate branding and a commercial real estate website design, the parent brand had yet to make a definitive impression.

Building forward

CHALLENGE

Ridgehouse Capital is an eminent residential development firm based out of St. Louis. As its properties expanded across the country, the firm’s leadership team sought new marketing avenues that would leave a positive first impression on the diverse communities they encountered.

SOLUTION

The firm first changed its name to “Ridgehouse Companies” — from there, Paradigm developed a dynamic identity for the brand and brought it to life online.

Now equipped with real estate branding and commercial real estate website design, Ridgehouse reassures community members and stakeholders in every interaction.

Discovery

We began by taking the Ridgehouse team through a brand identity program.

Discovery sessions explored their aspirations for public perception and opportunities to reaffirm their presence in the residential development sphere. Ultimately, we identified visionary, forward-thinking tendencies in the firm’s interactions with community members and other key stakeholders.

The firm’s leadership team demonstrated high levels of professionalism day to day. Yet, they also remained agile and creative in identifying and utilizing properties of up-and-coming value across the country.

Brand Identity

Our discovery sessions became the foundation for a logo, brand positioning and commercial real estate website design.

Visually, we erred on the side of modernity. The logo’s dual shape is a nod to the mention of ridges in their name and to the detailed line work commonly found in architectural documents. Upon further inspection, subtle “r” and “h” letter forms also tie in the company name to the shape.

The messaging portion of our real estate branding capitalized on the idea of seizing dynamic possibilities in each property. Pillars of ingenuity, vitality, integrity and proficiency emerged — culminating in a brand story with a resounding promise: Build Forward.

“You pulled it out of our brains, and the concepts are exactly what we were hoping to see. Every piece of this is very high quality.”

Matthew E. Walla Co-Founder and Principal

Website Design

Our website team considered Ridgehouse’s sophisticated approach and chose to reflect it with a sleek platform.

Our commercial real estate website design features concise brand messaging and impactful property photography. As you navigate through the site, you’ll find real estate website features that reflect the firm’s modern approach to residential development.

Copper-toned buttons and rollover icons create a stark contrast against a black-and-white theme. The brief messaging dotting the page allows users to glean quick information about Ridgehouse’s vision for the future.

News articles, property details and information about the brand’s offerings increase transparency, enabling community members and stakeholders to better understand and appreciate the firm’s value.