Saint Louis University School of Medicine
The Saint Louis University School of Medicine is a leader in medical education and patient care. As it embarks on a five-year strategic plan, the School looks to share its innovations in medical education, impactful research and influential partnerships.
Explore Paradigm’s work in medical school branding as well as marketing for higher education in its biannual Grand Rounds Magazine.
Role
- Content Development & Copywriting
- Print Design
Industry
- Higher Education
Challenge
Saint Louis University School of Medicine publishes its Grand Rounds Magazine biannually to SLU Med alumni, donors and friends. In 2023, it was looking for a renewed voice and enhanced design with inspiring stories of medical education, alumni achievements and donor impact.
2023 Summer Issue
Content Strategy
The School of Medicine asked us to center the stories around the signature theme “Innovations in Medical Education”. We highlighted the School’s newly released five-year strategic plan and informed readers of the latest news. Our copywriters also conducted numerous interviews with key donors, stakeholders and faculty.
We began by outlining the feature story “Innovation Grounded in Tradition”. Our copywriters explained the modernization of the School’s curriculum and informed readers on three key aspects of medical education. By breaking the story into the three pillars of medical education, a narrative emerged to shape the subsequent spreads.
Print Design
The refreshed Grand Rounds Magazine incorporated two key colors of the Saint Louis University brand, SLU Blue and Rooftop Teal. The color treatments gave the magazine its own unique look that can be carried into multiple volumes. In addition, our designers showcased the seven goals of the strategic plan with the full University branded color palette and corresponding icons.
Our design team wove in graphic variations of iconic SLU symbols and others inspired by the medical industry. We placed diverse imagery throughout the book to showcase professor and student interactions, notable projects and other innovative approaches to medical education.
2024 Winter Issue
Content Strategy
The 2024 Winter Issue, titled “Shaping the Future of Medicine,” dove deeper into the strategic plan, focusing on the core values of the School. The values served as sections for key stories showcasing Cura Personalis, Scholarship, Discovery, Collaboration and Equity.
Stories also emerged about the new Music in Medicine Program, redesigned Student Wellness Center, research initiatives and impactful medical partnerships. Our team included a new series titled “Talents Beyond Medicine” to explore faculty and student passions outside of medicine.
Print Design
The design of this issue introduced more of the University’s color palette by connecting a specific color to a core value. Each core value spread included a corresponding color and icon to denote the core value that was the spread’s focal point.
2024 Summer Issue
Content Strategy
Titled “Our Vision for the Future”, the issue capitalized on the School’s bold vision for educating tomorrow’s clinicians. We crafted a feature story that detailed its dedication to recruiting students of all backgrounds, providing top-tier educational environments and retaining excellent leadership.
Our copywriters interviewed the Dean of the School of Medicine to capture her outlook for the future. Supporting stories also included the medical school admissions process, latest innovations in surgical simulation-based training and surgical research.
The content continued to feature recurring stories about alumni across generations, a second installment of “Talents Beyond Medicine”, student scholarship stories and the celebration of Match Day.
Print Design
With the issue expanding by 4 spreads, there was room for large photos, new graphic treatments and designed pull quotes. Content flowed seamlessly and maintained a similar look and feel to previous issues. Our design team also created a unique design for the feature story — allowing it to stand out among recurring themes.
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