Meaning lies in motion
Static messages can only take your brand so far. Paradigm’s animation and video marketing services yield stories that move — both literally and emotionally.
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Establish a baseline
The best work begins with a basis of understanding. During the initial stages of a partnership, our video marketing firm conducts discovery sessions and industry research to find a format that will ensure your message sticks.
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Devise a story
Layer by layer, video content creation services bring your story to life. The Paradigm team handles scripts, storyboarding, voice-overs and asset development — building an experience sure to stick with your audience long after the final frame.
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Distribute content
Following feedback and reviews, we distribute the final products. Our animation and video marketing services help you reach the right audience on the right platform — ensuring you perform, engage and spark action on each channel.
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Analyze performance
The story doesn’t stop after launch. We dive deep into analytics — tracking watch time, click-through rates, conversions and beyond. These insights allow us to fine-tune each piece into a smarter, more impactful asset over time.
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Your brand, amplified
Video and animations transform your brand’s message from something seen to something experienced. Paradigm’s video content creation services help you increase:
Engagement
Pique their interest. Our video marketing firm blends visuals, audio and motion appeal to your audience’s senses, keeping them engaged and on-page.
Loyalty
Pull back the curtain. Through animation and video marketing services, we reveal the people, processes and values behind your brand before consumers call or click.
Reach
Connect with new audiences. Engaging formats are more likely to be shared by humans and rewarded by search engines — helping you reach untapped markets.
Why is video + animation important?
The human brain processes information more effectively when multiple senses are engaged — video and animation do just that. Research shows that the average consumer retains 95% of a message when they watch it on video versus 10% when reading it in text.
In a world brimming with content, our animation and video marketing services cut through the noise — empowering your brand to be seen, heard and remembered.
What goals do video marketing services accomplish?
Video content creation services may be leveraged for nearly any business goal. However, there are three common goals our clients cite:
- Brand Awareness. Video and animation transform a brand from a name into an experience, making your brand instantly recognizable.
- Lead Generation. Through testimonials, product demos and informational snippets, brands speak directly to consumer needs — encouraging them to take action.
- Trust-Building. Working with a video marketing firm allows brands to share their humanity, forging personal connections with each viewer.
Where can video + animation be used?
These are adaptable across platforms and formats. Historically, our animation and video marketing services have created content for the following touchpoints:
- Website Pages
- Product Pages
- E-Commerce Listings
- Social Media
- Email Content
- Digital Ads
- Streaming Services
- In-Person Events
Does Paradigm coordinate video shoots?
Paradigm coordinates partnerships with local production crews, voice-over artists and videographers. A member of our team is always present during video production to ensure that the final product meets our highest standards for quality.