Legacies lie below the surface
-
Brand Positioning
Make your brand tangible. Our team crafts business cards, email templates and other branded materials to represent you in a positive light.
-
Logo Identity Systems
Put your brand in motion. Our brand-building services yield standout stories to share where your prospective audiences search, scroll and stroll.
-
Brand Collateral
Convey value at first glance. Our branding services condense your mission and motivations into a single enduring symbol.
-
Brand Campaigns
Refuse to be forgotten. Our brand marketing services yield narratives that define who you are, what you stand for and why you should be chosen.
How does branding work with Paradigm?
Our brand development services involve collaboration between strategists, copywriters, designers and you.
Our process can be boiled down to five key stages.
- Discovery. We begin with a collaborative discovery process that brings key stakeholders to the table. Our conversations explore the foundations of the past, the state of the present and the aspirations for the future.
- Market Research. Next, our strategy team surveys the landscape for industry trends and consumer behaviors. Through research, we uncover hidden opportunities that prove beneficial to your brand.
- Creation. From there, our creative team takes the reins. Our collaborative brainstorm process blends collective insights with market findings. The result is a comprehensive identity system that looks and sounds true to you.
- Client Review. Our team presents the identity system to your team and opens the floor for feedback. Your responses will guide all revisions, ensuring the final brand system exceeds expectations.
- Delivery. Once finalized, your brand positioning and logos will be delivered in a brand guidelines document. This document will provide guidance for all future messaging and visuals associated with your brand.
How involved will I be in the process?
You know your brand best — so naturally, we want to hear from you every step of the way.
Our brand identity services empower you to share your thoughts during discovery and review sessions. Between each scheduled meeting, our partners are welcome to communicate with us directly via email.
Can Paradigm help with naming my brand?
Absolutely. Paradigm offers naming as a part of our brand development services. Whether you are just starting out or want a fresh direction, our team will help you find a name that aligns with your aspirations.
How can I measure the success of branding?
You may measure brand success in a number of ways, including:
- Increased recognition
- Stronger customer loyalty
- Improved engagement
- Clearer messaging
I received a new identity — now what?
Brand identity systems should never sit and collect dust. To the power of our brand identity services, your new identity must be reintroduced and reinforced across platforms.
Our partners typically extend their brand system through one or more of the following services:
- Website redesign + redevelopment
- Omnichannel marketing campaigns
- Social media strategy + content
- Brand marketing collateral