The difference is in the details
The little things keep your brand top of mind. Paradigm crafts captivating brand collateral that keeps consumers fully immersed in your brand.
Social media templates
Social media templates
Wayfinding signage
Make every interaction count
First impressions are everything — and branding collateral ensures your introduction holds weight.
From a beautiful brochure to a sleek presentation, collateral transforms branding into something prospects will see, touch and remember. Our marketing collateral design services give you a tangible way to increase awareness and build credibility.
What forms of brand collateral are there?
Physical collateral
Physical collateral brings you into the real world — where people can wear, share and promote your brand organically. Examples include:
- Business Cards
- Newsletters
- Magazines
- Brochures
- Product Packaging
- Branded Merchandise
Digital collateral
Digital brand collateral meets your audience where they scroll. However, it’s more dynamic — leaving the door open for adaptations over time. Examples include:
- Email Templates
- E-Newsletters
- Social Media Profiles
- Social Media Templates
- Digital Presentations
- Display Advertisements
Environmental collateral
Environmental collateral tells your story in three dimensions. It surrounds consumers in your brand through curated spaces, events and beyond. Examples include:
- Vehicle Wraps
- Office Signage
- Wayfinding Signage
- Exhibition Displays
- Wall Wraps
- Event Staging
How does collateral shape perception?
On the consumer side, branding collateral prompts recognition. Consumers will recognize your brand more with each interaction, earning trust over time.
Internally, branded collateral becomes a source of pride. Employees will see and interact with consistently branded materials, reinforcing their connection to your mission.
What is the process for creating brand collateral?
Typically, our brand collateral process follows five key steps:
- Discover. We host discovery sessions with your team to uncover your goals, audience and existing branding.
- Create. Our creative team crafts multiple concepts that align with your vision.
- Review. Collaboration is a cornerstone of any project with Paradigm. We present our concepts directly to your team — opening the floor for feedback.
- Refine. With your insights in hand, our creative team produces final concepts that will move into production.
- Delivery. We facilitate production with our printing partners, ensuring your collateral arrives on time and in perfect condition.
Does Paradigm handle printing and production?
We don’t stop at marketing collateral design services — we help bring design concepts to life.
Paradigm maintains connections with a network of well-vetted printers. We work with them on your behalf to facilitate both the printing and delivery process.
Can I update existing collateral?
Materials that were once effective may lose their impact. Our team readily adapts branding collateral to meet your current needs — whether that be updating presentations, redesigning brochures or refreshing logos.
What if I need messaging for my collateral?
No problem — Paradigm is a full-service digital marketing agency.
Our team of copywriters is well-equipped to tackle brochures, flyers and digital assets. Together, we translate big ideas into clear, compelling messaging.
Do you create templates I can reuse?
Paradigm delivers flexible, easy-to-use templates that empower you to create brand collateral with consistency. Our marketing collateral design services yield creative toolkits that facilitate creation the moment inspiration strikes.