Position with purpose
The best stories sit just below the surface. As a brand positioning agency, Paradigm uncovers your brand’s true reason for being — empowering you to speak up and stand apart.
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Find your “why”
The Paradigm team is captivated by your why: why you were created, why you serve the community and why you move forward. During our brand positioning research process, our copywriters meet with you to rediscover your roots and pinpoint your ambitions.
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Survey the landscape
In a saturated market, the goal is to stand out. Our team conducts extensive competitive research — exploring what messages already exist and what opportunities are available. We consider your audience, competition and mission to find a message that will stick.
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Craft your story
With these sentiments in hand, our copywriters get to work. Our brand positioning agency pinpoints your organization’s core personality type. From there, we customize your tone of voice, values and promise in a way that will enchant your audience.
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Extend across platforms
Your story must be shared across multiple channels, exciting audience members at every touchpoint. The product of our brand positioning research will become a guide, showing you how to stay top of mind.
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Curiosity, meet clarity
Curiosity drives consumers to question what makes you the “right” choice. Brand positioning frameworks redefine public perception, crafting responses to the following questions:
Who
Brand understanding begins with the basics — your name and your industry. But we take it a step further, giving you distinct personality traits consumers will connect with.
What
Your brand delivers a product or service that has a distinct impact. Our brand positioning agency identifies key points of difference and uses them to help you stand out.
Why
There’s value hidden behind your products and services. We know there’s always a greater mission you’re working towards — and our team gives you words to share it.
Why is positioning important?
A brand positioning framework gives you a way to stand out in a saturated market. It acts as a baseline for all marketing efforts — ensuring you communicate clearly and attract the right audience.
How do I know if I need positioning?
The signs that you need brand positioning are subtle. Maybe your brand feels like it says a lot, but isn’t heard. Or maybe your message shifts depending on who is in the room.
Generally, a brand positioning agency may step in if you are experiencing:
- Market Expansion. A clear position helps attract customers, differentiate from competitors and build loyalty in new markets.
- Acquisition. Brands may change after acquisition — a brand positioning framework helps companies find common ground for a more unified voice.
- Profit Loss. When consumers are leaving your brand behind, it’s time to change your approach. A refined message may help you attract new customers and potentially regain the loyalty of those you lost.
How involved will I be in the process?
You know your brand best — so we want to hear from you every step of the way.
We empower you to share your thoughts during discovery and review sessions. Between each scheduled meeting, our partners are welcome to communicate with us directly via email.
What happens after positioning?
We can hand your brand positioning frameworks off to you — but keep in mind that our expertise doesn’t end with brand positioning and research.
Paradigm is ready to assist you with identity design and brand campaigns that bring your positioning to life.