Decisions born in the inbox
With the right message, emails inspire action. Paradigm’s St. Louis email marketing specialists create custom campaigns that drive conversions attuned to your goals.
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Plan an approach
Targeted email campaigns start with understanding. Our B2C and B2B email marketing agency meets with your team to define goals — whether sales, awareness or engagement. Guided by your insights, we build a strategy that will help you reach them.
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Build the content
From there, our creative team takes the reins. Copywriters and designers develop relevant, engaging content tailored to your target audience segment. We work hard to ensure every element is on brand and on target.
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Launch the campaign
Before pressing send, we do our due diligence. Our strategists parse through your email platforms to identify the times, dates and frequencies that will perform best in your audience’s inbox.
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Adapt to the data
Our team analyzes the numbers as they roll in. Our strategists track open rates, click-through rates, conversions and other key metrics. Each insight informs the next evolution of your campaign — encouraging peak performance.
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Impact, delivered
Email marketing is more than cost-effective — it’s impactful. Our St. Louis email marketing specialists use custom campaigns to give your brand:
Measurability
Keep track of campaign success. Email platforms easily track opens, conversions and more, so you can easily adapt your approach over time.
Connection
Speak directly to your consumer. Targeted email campaigns allow you to deliver meaningful, personalized messaging to different audience segments.
Regularity
Automate repetitive tasks. Partnering with a B2C and B2B email marketing agency facilitates timely updates without manual input.
What goals can I achieve with email marketing?
Targeted email campaigns can help your brand achieve a variety of goals. Many of our clients leverage email campaigns to:
- Build brand awareness
- Create credibility
- Increase sales
- Promote products or services
- Increase customer engagement
What does your email marketing service include?
As St. Louis email marketing specialists, we typically handle:
- Campaign strategy
- List segmentation
- Copywriting
- Design
- Automation setup
- Testing deployment
- Performance reports
- Ongoing optimizations
What email platforms do you work with?
Paradigm has experience with most major email service providers, including Mailchimp, HubSpot, Constant Contact and Salesforce.
Can you help me build an email list?
Yes. As a B2C and B2B email marketing agency, Paradigm often helps clients expand existing email lists or build a new one from the ground up. Tactics may include creating incentives, setting up sign-up forms and conducting cross-channel promotions.
How do you measure the success of email campaigns?
Our strategists monitor the performance of targeted email campaigns through metrics such as:
- Open rates
- Click-through rates (CTRs
- Conversion rates
- Bounce rates
- Unsubscribe rates
This information helps our St. Louis email marketing specialists better resonate with your audience with each ensuing campaign.