The search stops with you
Skip the competition for clicks. As your paid search agency, Paradigm crafts custom paid search campaigns that propel you to the top — driving near instantaneous growth.
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Plan the approach
Paradigm leads by listening. Our paid search services start with discovery sessions that outline your budget, goals and campaign timeline. Using your input, we establish clear benchmarks for success that guide our entire strategy.
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Build your campaign
With the direction set, we turn insights into structure. Our SEM managers craft custom campaigns centered on high-internet keywords, compelling ad copy and conversion-focused landing pages — all designed to scale.
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Maximize performance
After your campaign goes live, our paid search agency is still hard at work. Our strategists refine bids, keywords, targeting and beyond to improve performance. Every adjustment is rooted in user behavior — ensuring content works harder over time.
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Translate insights
Metrics are only valuable when they inform actions. As such, our team translates metrics into reports that explain what’s working, what’s not and why. Each presentation helps you feel confident in shifting your budget and taking new directions.
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SLSO
Asolo Repertory Theatre
Your brand on top
Billions of websites compete for clicks — but paid search lets your brand skip straight to the top. Strategic campaigns created by a paid search agency give your brand:
Awareness
Build your brand presence. Paid search advertising increases brand recall — helping consumers remember you as they explore products and services.
Visibility
Access high-intent prospects. SEM managers work to push your website or landing page above organic search results, ensuring prospects select your product or service first.
Flexibility
Adjust your approach in real time. Paid search services allow you to adjust a campaign’s budget, targeting measures, formatting and beyond — without the extra legwork.
What’s the difference between paid search advertising and SEO?
Paid search advertising allows you to skip to the top of the search engine results page. Essentially, you pay for a higher placement on results related to specific search terms. Paid search provides quick, short-term results.
Search engine optimization (SEO) is an investment in long-term visibility. You optimize a webpage to include certain keywords and, over time, it ranks higher on the results page. SEO provides slower, long-lasting results.
What does working with a paid search agency entail?
As a paid search agency, Paradigm handles the strategy, execution and ongoing optimization of your campaigns. Our SEM managers typically handle:
- Campaign strategy
- Keyword research
- Advertising copy
- Campaign creation
- A/B testing
- Bid + budget management
- Audience targeting
- Conversion tracking
- Ongoing optimization
- Analytics reporting
How do you choose keywords?
Our team uses in-depth research to identify high-intent keywords that align with your industry, location, audience, goals and beyond.
Ultimately, we select keywords that drive high-intent traffic — not just volume.
What goals can I achieve with paid search services?
Paid search services can help your brand achieve a range of business goals, depending on how campaigns are structured. Common goals our clients have include:
- Generating qualified leads
- Driving online sales
- Increasing brand visibility
- Promoting new products or services
- Reaching a specific audience
How long does it take to see results?
Paid search advertising generates traffic quickly, often within days of launch. However, meaningful improvements typically occur over the first 30-90 days as our paid search agency optimizes bids, targeting and ad copy.