Campaign to convert
Social media users swipe with a goal in mind. Our paid social media advertising services build custom campaigns that pique interest and prompt action.
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Revisit the past
Moving forward requires looking back. Our social media content creation services start with an exploration of past content, audience behaviors and industry trends. These key insights form a comprehensive social media strategy attuned to growth.
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Define the parameters
Our conversations influence the conditions of your campaign. Our paid ad agency team meets directly with yours to establish a budget, bidding strategy and timeline that aligns with your goals.
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Craft a campaign
Creativity guides our paid social media advertising services. Our copywriters craft on-brand messaging that drives clicks, calls and conversions. Our designers develop custom visuals that showcase your brand in its best light.
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Follow the metrics
After launch, the metrics reveal our next move. Our strategists conduct ongoing campaign analysis — tracking clicks, conversions and beyond. With reports in hand, we make data-driven adjustments that push your brand closer to results.
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Influence the feed
Paid social media is an investment in awareness and action. Our social media content creation services influence growth via:
Precision
Reach the most relevant audience. Paid social media ads allow you to target users by age, demographics, location, interests and more.
Immediacy
Generate rapid results. Paid social media advertising services push you to the top of the timeline — helping you gain immediate visibility, leads and more.
Flexibility
Adapt your approach. Social media makes campaign analysis easy, enabling you to optimize your content and scale your campaign over time.
What social media platforms can Paradigm leverage?
Our paid social media advertising services have leveraged campaigns on:
- X (Twitter)
Please note that our expertise is transferable to other platforms. If there is a specific platform you’d like to try (ex: Reddit), our paid ad agency team is happy to dive in with you.
What’s included in social media content creation services?
Paradigm is a full-service digital marketing agency. As such, our social media content creation services include a full-scale social media strategy, custom creative assets and ongoing campaign analytics.
How much should I spend on social media marketing?
Your budget hinges on your business goals and needs. Paradigm can provide tiered estimates based on the scope of your social media strategy, the number of social platforms and the number of services.
How do I know if my social media campaign is successful?
As part of our paid social media advertising services, we regularly track and report your campaign analytics.
Our campaign analysis may involve:
- Impressions (the number of people who see your post)
- Engagement (the way people engage with your content)
- Mentions (the conversations people are having about your brand)
- Social referral traffic (the number of clicks to your website or landing page)
- Followers (the number of people who stay in your social network)
Detailed tracking allows our paid ad agency to celebrate success — or make necessary refinements along the way.