Skip to content

Stories

Design Thinking in Practice

From the earliest days of Paradigm, we’ve considered everyone here a designer. Not because we expected them to draw or know Photoshop—but because we expected them to think. In fact, the purest definition of a designer is something far…

Reopening Your Brand

As many of our clients begin to open their doors for the first time in months, we’ve been thinking a lot about branding. We see brands as stories—and believe the pandemic has given everyone a new chapter. How you…

Time to Hit Refresh?

“If it ain’t broke, don’t fix it.” The age-old adage often holds true in life and in business—but it isn’t without flaws. For one, how do you know something ain’t broke? Think about your brand. Even the world’s most…

Time for Some R&R: Recovery + Readiness

There’s no way you could have known how to react to the COVID-19 pandemic. But how to recover from it? That’s still in your hands. Over the last few weeks, we’ve worked with several of our clients to move…

Getting Started with Video Marketing

According to a recent Microsoft study, the average attention span online is just eight seconds. That’s it. That’s how long you have to hook someone’s interest, convey your brand and share your message. It’s a tall order, for sure,…

To Someone, Every Business is Essential

We’re All Essential To someone, every business is essential. To the employee, it is the food on his table or the roof over his head. To the fourth-generation owner, it is the legacy of her forebears and hers for her children. To the…

Viral Marketing: How to Pivot During Coronavirus

Life’s only constant is change. It’s a phrase on the minds of millions of people worldwide as the COVID-19 pandemic spreads into our communities and alters our perception of “business as usual.” While some businesses have been forced to…

How In-House Teams Can Work with Marketing Agencies

Why buy what you can build? That’s the question many businesses are asking as they invest in in-house marketing departments, with promises of lower costs and more efficient operations. And for some businesses, especially larger ones, having an in-house team…

The Basics of Data-Informed Marketing

Data: it’s the biggest buzzword to hit the marketing world in decades—and for good reason. Whether it’s the number of visits to your website or the number of products they buy on it, your web data offers wide-reaching insights…

Ask Yourself: Who Cares?

Let’s start with a reality check. No matter how great your product or service is, there are some–even tons!–of people who aren’t interested. And that’s good news. No business can afford to target everyone. Even the Apples and Amazons…

← 1 2 3 4 →