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blue background with white echo lines. A white chess piece represents ongoing seo and content strategy in digital marekting

The Power of an Ongoing SEO and Content Strategy

Search engine optimization (SEO) strategies are ever-changing. They bend to the will of your audience’s interests, algorithm updates and keyword competitors, yet many business owners underestimate the value of an ongoing SEO and content strategy because results are not…

9 Blog Writing Tips from an SEO Writing Agency

For every blog you write, there are two readers: the person and the robot. The person is your audience. They’re reading because they know you and want to hear what you have to say. The robot is Google (or…

Navigating Media Buying Platforms with Paradigm

Your marketing efforts begin with the identification and purchase of space on media buying platforms. As a media buying agency, Paradigm chooses channels most relevant to your target audiences. From social media platforms to out-of-home outlets, our options have…

Copywriting for UX Writing

UX Writing: How Writing Transforms User Experiences to Elevate Your Brand’s Story

Whether they are written or spoken, words hold a significant power, impacting audiences through their context, beauty and effectiveness. Copywriting has the capability to define the entire user journey for a business’ online marketing strategy. However, there is a…

Graphic showing analytics strategy through different types of graphs

The Opportunities in Analytics Strategy

It takes faith to hire a marketing agency for your business — but that decision doesn’t equate to blind trust. Your partnership with an agency should be informed by results and led by clear communication that goes beyond a…

Major Considerations for Market Expansion

Expansion for any business means new opportunities. Maybe you’re introducing a new product, moving into a new market or targeting a new audience. Regardless of why you’re expanding, it’s important to remember how you’re expanding — by connecting, impressing…

PNMG Takes MDMC

This year, Paradigm was a gold-level sponsor for the annual Midwest Digital Marketing Conference (MDMC). Not only do we support the conference’s continued growth, we felt it was a great opportunity for our team to engage with some of…

Time for Some R&R: Recovery + Readiness

There’s no way you could have known how to react to the COVID-19 pandemic. But how to recover from it? That’s still in your hands. Over the last few weeks, we’ve worked with several of our clients to move…

Getting Started with Video Marketing

According to a recent Microsoft study, the average attention span online is just eight seconds. That’s it. That’s how long you have to hook someone’s interest, convey your brand and share your message. It’s a tall order, for sure,…

Viral Marketing: How to Pivot During Coronavirus

Life’s only constant is change. It’s a phrase on the minds of millions of people worldwide as the COVID-19 pandemic spreads into our communities and alters our perception of “business as usual.” While some businesses have been forced to…

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