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Logos of AI Traffic sources, such as ChatGPT and CoPilot.

The Secret is Out: Google Might Be Mislabeling Your AI Traffic

AI has rapidly seeped into our lives — transforming how we work, create and streamline our day. Tools such as ChatGPT, Copilot and Perplexity utilize search engines to craft answers to queries. For business owners, AI tracking is new…

One Size Doesn’t Fit All: Personalization in ROI-Driven Digital Marketing

At Paradigm, we believe the beauty of marketing lies in its intrinsic focus on humanity. Whether focusing on sales, leads or loyalty, the goal is ultimately to resonate with people. Success lies in identifying overlaps in audience segments —…

Text graphic: "2024"

Paradigm Picks the Top 2024 Advertising & Technology Headlines

2024 was speckled with algorithm updates, AI innovations and ads worth remembering. But specific headlines stood out to us, sparking conversations and a few laughs. In celebration of another year of full-service marketing, we’re looking back at each month’s…

Lessons Learned: Paradigm’s 2024 Year in Review

Like any digital marketing agency, Paradigm picks up new projects every year. But we feel the work offers more than an addition to our portfolio. Paradigm’s 2024 year in review reveals how each client imparted lessons in digital marketing…

Let Your Love Grow: Optimizing an Existing Organic Marketing Strategy

For many businesses, social media marketing takes an effective blend of organic marketing and paid advertising to produce successful results. Our client, Let Your Love Grow, took the organic traffic they were getting on the popular ideas-based social media…

Paraquad: Breaking Down Creative Campaign Development

Nestled in a quiet corner of St. Louis is a one-of-a-kind community of connection and strength. Paraquad uses advocacy, education and opportunity to inspire equity for people with disabilities. Yet, the nonprofit often fell under the radar in the…

Using Our On-Page SEO Services as a Brand Awareness Tool

Our clients often regard search engine marketing strategies and brand identity separately. Yet, as a marketing agency, we understand on-page seo is a service and a crucial brand awareness tool. Put simply, your website is a home base for…

blue background with white echo lines. A white chess piece represents ongoing seo and content strategy in digital marekting

The Power of an Ongoing SEO and Content Strategy

Search engine optimization (SEO) strategies are ever-changing. They bend to the will of your audience’s interests, algorithm updates and keyword competitors, yet many business owners underestimate the value of an ongoing SEO and content strategy because results are not…

9 Blog Writing Tips from an SEO Writing Agency

For every blog you write, there are two readers: the person and the robot. The person is your audience. They’re reading because they know you and want to hear what you have to say. The robot is Google (or…

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