Video: The Best Publisher for Your Story
11.24.20
It’s hard to believe, but there was a time when video marketing wasn’t all that. It seemed promising, sure, but for many brands, it just wasn’t worth the time or hassle. But that was then. Thanks to the rise of social media and the accessibility of equipment and software, video has never been more affordable or effective. Take a look at a few ways video can capture your brand’s story and bolster your broader marketing efforts.
1. Video Boosts SEO
We say it a lot, and we say it for good reason: search engine optimization (SEO) matters. Why? Because it’s how people find the things they want online. And if they don’t find you, they’ll find someone else. When you host quality videos on your website, people will stop to watch. When they spend more time on your site, it tells search engines that your site is a trustworthy source for engaging content. That translates to a higher search ranking for your website and a step closer to that coveted first page.
2. Video is Personalized
Video is a blank canvas where you can bring your brand’s personality to life. As marketers, we generally rely on design and language to do that, but with online attention spans being shorter than ever, video offers a nice supplement. People remember things that make them feel, and video lets you more readily bring humor, sympathy and inspiration to the table with your message.
3. Video Teaches Others
The internet, and especially videos, has made it easier than ever to teach ourselves new skills and hobbies. For many brands, we’re quick to recommend knowledge share videos as a primary driver of a new audience engagement. Take financial planners, for example. They operate in a field that people often find confusing and opaque, so they’re in a great position to use videos to educate on common topics like personal finance and investment planning.
4. Video Lets You Show, Not Tell
Videos are a great supplement to traditional text blogs because they foster intimate, visual connections. That helps create the engagement we all strive to build online. When your audience is more engaged, they’re more inclined to buy. So if your videos offer up things like product demos, customer testimonials or how-tos, your customers will find greater value on your website or social media.
5. Video is Shareable
Video is one of the most shared forms of content, generating around 12 times the shares of text and images combined. However, hitting those numbers isn’t as simple as sharing one video to every social platform. Each platform, from Facebook to YouTube to Instagram, has different requirements and audiences. For example, let’s say you created one video showing off three different products. You could cut that video and post them as three separate videos on Instagram, and viewers will be more likely to share with their networks.
Share Your Story with Video
We’ve helped many of our clients create video marketing strategies that build awareness, sell products, explain services and much more. Video is an incredibly versatile tool that, when executed with a sound strategy, will pay dividends for your brand over time. Reach out to our team and we’ll show you how to get started.
