Brava Lubricants
A revolution in motor oil
Brava Lubricants has built the best motor oil brand offering only the highest-quality synthetic oils for cars, industrial engines, performance racing vehicles and more. Developed at a plant in Puerto Rico, Brava exceeds the standards of high-performance lubricants and gives you the power to fuel your vehicles and ambition.
Reinforcing cutting-edge performance
CHALLENGE
Brava needed a brand-new website to showcase its cutting-edge performance, premium products and long-standing passion for motorsports. The team sought new engine oil marketing ideas, including creating an online presence aligned with Brava’s innovative spirit and positioned it as a leader in the motor oil industry.
SOLUTION
Through our experience with digital marketing for manufacturers, Paradigm brought together eye-catching graphics, inspiring copy and SEO strategies to build strong brand awareness and drive traffic to the new site.
Website Content
Paradigm understands that copy is a valuable aspect of digital marketing for manufacturers.
After being tasked as their oil and gas marketing agency, our copywriting team produced website content that sparks excitement and matches the innovative spirit of Brava’s brand. Website copywriting emphasized innovation, performance and purity — captivating all levels of their audience in Puerto Rico and beyond.
By blending Brava’s revolutionary mindset and vivacious energy together, our skillset with content marketing for manufacturers produced storytelling that encompasses its catalog of products, on-site testing laboratory and top engine performance.
Website Design
Design is yet another essential element derived from an expert oil and gas marketing agency.
Brava desired a website that incorporates a bold design, interactive video elements and straightforward navigation. Using the brand colors of orange, purple and black, the design complements the energetic spirit of performance racing and makes it easy to explore the product catalog.
We understand that content marketing for manufacturers is critical. As such, our design leaned into the brand’s expertise in product development — placing photos of Brava’s racing team, diverse product lines and laboratory testing capabilities. Through our experience with digital marketing for manufacturers, we built a website that showcases high-quality products and draws users into the overarching Brava experience.
SEO Strategy
Brava Lubricants wanted a fresh start that would make a big impact.
To climb up the industry’s search engine results page, a knowledgeable oil and gas marketing agency with digital marketing experience was crucial. Our team researched and artfully wove in motor oil, elite racing and automotive keywords to tell Brava’s story to users and search engines alike.
Now, thanks to a website echoing unmatched quality and a commitment to innovation, Brava Lubricants’ website positions the brand at the forefront of the motor oil industry. The brand’s reimagined platform established a firm baseline for all future marketing endeavors — ensuring the brand stands firm and holds fast as the world evolves.