Forest Park
Forest Park Forever
Home to the St. Louis Zoo, the St. Louis Art Museum and the Missouri History Museum, Forest Park is consistently ranked as one of America’s best urban parks. Yet, finding the park’s amenities and attractions can prove challenging, leaving it in need of a mobile app design agency.
Guidance that goes beyond getting around
CHALLENGE
Forest Park has countless attractions and amenities across its 1,300 acres. However, the sheer size of the park creates a common problem. Between the park’s road system, walking trails and bike paths, even locals often struggle to figure out how to get from one place to another.
SOLUTION
To address this challenge, our team offered up our mobile app design services. We quickly developed a mobile application that does more than help visitors get around Forest Park — it helps them truly experience it.
Branding
We wanted Forest Park’s mobile app to feel like a walk in the park.
As a mobile app design agency, we started by stepping into visitors’ shoes. As they walk through the park, they see natural green spaces and rich historical attractions. Each step is exciting — so our creative team developed bright, playful branding to match.
The app’s interface emerged as a massive, aerial illustration of the park. Our designers personally rendered every building, pavilion and tree — creating a true-to-life picture of the park’s amenities.
From there, the app’s logo came naturally. Our designers selected one of the park’s most iconic attractions to represent the app: the 1909 World’s Fair Pavilion.
Application Development
Our custom iOS app presented Forest Park as an interactive directory, helping users map out park attractions, bike paths and more.
Our mobile app design services left no stone unturned. Upon opening the app, users could see their location on the map. From there, they had access to a multitude of features to assist their journey, such as a built-in compass.
Notably, point-of-interest filters allowed them to quickly identify and navigate to parking lots, restrooms, drinking fountains and more.
During development, our mobile app design agency partnered with Forest Park Forever, an organization leading the mission to “restore, maintain and sustain Forest Park.” Together, we decided to allocate 20% of the app’s total sales toward supporting their cause.
