Go Raise Dough
Reimagine your fundraising
Go Raise Dough has uplifted countless schools, churches, athletic clubs and nonprofits through its innovative online fundraising tools. With tried-and-true practices that maximize funds and inspire participation, Go Raise Dough pushes organizations ever closer to their goals.
Innovating age-old fundraising practices
CHALLENGE
Before expanding into new markets, Go Raise Dough wanted its storytelling and visual presence to mirror its professionalism, easy-to-use software and results-driven approach. The brand turned to our fundraising marketing team to develop its voice, craft its visual identity and help it cement recognition as one of the best fundraising platforms for nonprofits.
SOLUTION
To gain a deeper understanding of the brand, our team sat down with internal stakeholders to parse through their goals, challenges and aspirations for the future.
We quickly found that Go Raise Dough offers innovative yet intuitive online fundraising tools. But beyond that, its team maintains a mission of helping communities reach their goals. Through conversation, we identified two key desires: making large-scale fundraising feel less tedious and spotlighting the impact of successful fundraising.
Branding + Logo Design
Our creative team built an identity fit for expansion.
Our fundraising marketing copywriters identified the why behind the brand and solidified five pillars that define each facet of its efforts. Go Raise Dough was framed as an “Angel” — a brand that cultivates belonging and lifts heavy burdens. This concept sparked a direct yet aspirational promise statement: “Reimagine Your Fundraising.”
Our designers leveraged visual branding to convey both transformative fundraising efforts and deep community connections. The logo emerged as a vibrant green heart symbol with three lines showcasing an upward trajectory. Inspired by a rising bar graph and rallying communities together for a common cause, the logo signifies words used in their brand messaging — growth, opportunity and connection.
“We couldn’t be happier with the incredible work the Paradigm team did in transforming our logo, brand and website. From the very beginning, they took the time to truly understand who we are and what we wanted to communicate — and then brought it all to life in ways that exceeded our expectations. Highly recommended — truly outstanding work.”
Dan Huber Founder and CEO
Website design + development
Go Raise Dough needed a site that could increase awareness and drive user action.
Our brand positioning inspired enthusiastic content capable of capturing the hearts of fundraising teams. Each page tapped into human desires for ease, intuition and success — all while incorporating branded and competitive keywords to meet search engine needs.
As for design, elements of the logo became Go Raise Dough’s baseline. Muted blues came to live alongside the brand’s signature green, while bold photography showcased the causes behind community fundraising efforts. Custom iconography accented key information, guiding users’ eyes to the information that truly matters.
By the numbers
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#1
SERP visibility for competitive fundraising keywords
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2,800%
increase in organic traffic within first 6 months
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160%
increase in backlinks since launching the new site