Go Raise Dough
Reimagine your fundraising
Go Raise Dough empowers countless schools, churches, athletic clubs and nonprofits through innovative online fundraising tools. With proven practices and reimagined fundraising marketing, the brand pushes organizations closer to their goals.
Innovating age-old fundraising practices
CHALLENGE
Before expanding into new markets, Go Raise Dough wanted its storytelling and visual presence to mirror its easy-to-use software and results-driven approach. The brand needed a small business marketing agency to develop its voice, craft its visual identity and help it cement recognition beyond St. Louis.
SOLUTION
Paradigm partnered with Go Raise Dough to create an online experience fit for expansion. We developed an identity rooted in creativity, ease and connection and brought it to life on a custom website. To expand its reach, our team continues to spotlight real fundraising stories via content marketing for small businesses.
Branding + Logo Design
Our creative team captured Go Raise Dough’s greater purpose.
Our fundraising marketing team discovered that while the organization’s fundraising software was innovative, it also held a greater purpose. Go Raise Dough provides effortless, accessible online fundraising — not solely for profit, but for community impact.
With this in mind, our copywriters positioned Go Raise Dough as an “Angel” — a brand that cultivates belonging and lifts heavy burdens. This concept sparked a direct yet aspirational promise statement: “Reimagine Your Fundraising.”
Our designers crafted a vibrant green heart symbol with three lines representing an upward trajectory. Reminiscent of a rising bar graph, the logo signifies growth, opportunity and connection. The final color palette magnified this symbolism, with a sharp yet inviting green mirroring a physical dollar.
“We couldn’t be happier with the incredible work the Paradigm team did in transforming our logo, brand and website. From the very beginning, they took the time to truly understand who we are and what we wanted to communicate — and then brought it all to life in ways that exceeded our expectations. Highly recommended — truly outstanding work.”
Dan Huber Founder and CEO
Website design + development
Go Raise Dough needed a site that could increase awareness and drive user action.
Positioning from our fundraising marketing team inspired content capable of capturing hearts. Each page tapped into human desires for ease, intuition and success — all while incorporating branded and competitive keywords to meet search engine needs.
As for design, elements of the logo became Go Raise Dough’s baseline. Muted blues came to live alongside the brand’s signature green, while bold photography showcased the causes behind community fundraising efforts. Custom iconography accented key information, guiding users’ eyes to the information that truly matters.
Blog content + social media
We believe an identity is only powerful when it’s seen.
Go Raise Dough needed consistent visibility, so we proposed ongoing content marketing for small businesses. Shortly after, our fundraising marketing team established a steady rhythm of custom blog and social media content.
Social media posts reflect the brand’s identity while tapping into timely topics and audience interests, turning everyday insights into shareable moments. Blogs share community stories, platform features and thought leadership pieces that reinforce the brand’s authority in the fundraising space.
By the numbers
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#1
SERP visibility for competitive fundraising keywords
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2,800%
increase in organic traffic within the first six months
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160%
increase in backlinks since launching the new site