MUSIC
Protecting Missouri’s future
The Missouri United School Insurance Council (MUSIC) is a non-profit, self-insurance pooling program that provides coverage to a majority of Missouri’s public schools, along with community colleges.
Working together to protect what matters most
CHALLENGE
The old MUSIC site featured disparate systems, where members needed to log in multiple times, on multiple different sites, to view their insurance information. Sifting through text-heavy pages and navigating confusing menus, many MUSIC members would call with questions about where to find the necessary information.
SOLUTION
Paradigm was tasked with elevating MUSIC’s brand image with a new website that streamlines standard processes for its members and provides a more positive experience. A responsive site combined with SSO integration allows MUSIC members to easily find the information they’re looking for. At the same time, it allows the MUSIC staff to enjoy a seamless CMS that they can update at any time.
Website Strategy
To eliminate the need for duplicate login screens and create a seamless user experience for three user types (public users, MUSIC members, and school administrators), we turned the Content Management System (CMS) into the identity provider for single sign-on. By managing the user list in the CMS, a single login form allows MUSIC members and administrators to access the pages granted to their respective access levels.
Navigation Menus
To provide a more considerate navigation for site users, we reviewed the previous site’s architecture. Although the majority of the content remained the same, organizing the pages in an intuitive and user-friendly menu and sub-navigation system helps users find forms and information on the site, without having to call the MUSIC staff.
Web Forms
Gone are the days of printing standard forms and faxing them back. We implemented new web forms that respond to a user’s answers in real time, resulting in quicker, more consistent response times for MUSIC’s staff.
Email Marketing
For years, MUSIC sent emails in plain text via a system that wouldn’t even allow basic copy-and-paste. We updated the organization’s email marketing system to a branded platform that’s easy to use and can be customized based on the content.
“The only feedback we [were] receiving from our members is that our site was outdated, or they couldn’t find what they were looking for. Not anymore though.”
Deanna Sharley MUSIC Account Manager at Arthur J. Gallagher
Brand and Design Considerations
Tagline
Although the organization does not actively market itself to new members, we recognized the need for MUSIC to elevate its standing in the overall market. We responded with a new brand tagline, “Protecting Missouri’s Future,” a strong, inviting phrase that references the organization’s insurance offerings and its ongoing commitment to Missouri’s youth.
Imagery
We added bold imagery featuring children in situations that could be considered insurance risks, such as boarding a bus or conducting a science experiment. These carefree images show that with the safety of MUSIC coverage, students can be children.
In addition, we created a custom icon set to help MUSIC members and the general public navigate through the site and visually understand the complex nature of the insurance industry.
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1,600
Site credentials created
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725
Member logins one week post-launch
