OCL Architectural Lighting
Unmistakably refined
It’s not often you consider how the right lighting can tie a room together. But for the experts at Original Cast Lighting (OCL), it’s all they think about. Transforming reclaimed materials into custom designs, OCL’s pieces light up a room in more ways than one.
Lighting up a room in more ways than one
CHALLENGE
With new designs rolling out all the time, the OCL Architectural Lighting website struggled to keep up. Product specifications directly competed with the visual experience instead of complementing it — leaving users at a loss. OCL sought a new catalog design that would make exploration easier while still doing their products justice.
SOLUTION
Paradigm devised a new approach to OCL’s digital catalog. We crafted a robust yet elegant catalog website that guides users to the fixtures they imagine. Products fell into intuitive categories, with photography taking center stage and specifications sitting a click away.
Since flipping the switch on the new site, OCL has enjoyed steady increases in both total traffic and engagement.
“For over a decade, Paradigm’s been our easy-to-work-with and very collaborative partner for all our OCL website projects. They’re responsive, open to feedback and do an outstanding job translating our design direction into a clean, functional web experience. We consistently get positive feedback from customers on our website.”
Brad Glotfelty Marketing Manager
Discovery
We discovered OCL’s catalog website catered to architects, engineers and interior designers.
People in these fields aren’t always browsing materials websites for products to buy, but rather products to inspire. With this thought, we took cues from luxury designers and lifestyle brands. We positioned the OCL Architectural Lighting website as a digital catalog for its audience to explore and find their next inspiration.
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11%
increase in year-over-year traffic
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7%
decrease in bounce rate
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29%
increase in mobile usage
Website Design + Development
Our charge was to make OCL shine — while aligning its catalog design to internal and external needs.
We created a sense of exploration that starts on the homepage. Full-screen photos of rooms accented by OCL products greet visitors, while a minimal navigation system guides users through the site. Selecting the “Products” tab fills the screen with OCL product lines — giving weight to each click while staying intuitive.
However, the catalog website couldn’t abandon the function. Our developers migrated OCL Architectural Lighting to a new content management system (CMS). This move unlocked the ability to independently update the catalog design with new products, features or configurations.
Our developers also built a custom product configurator. Once a user finds the perfect fixture for their next project, they can configure it to their liking right from the product’s page. Once configured, they can download a spec sheet to reference in their next project.
Next Project
St. Louis University High School
