Visitation Academy
Celebrate the Strength Within
Visitation Academy, commonly referred to as Viz, is a community of three schools committed to the education and enrichment of children and young women in St. Louis.
Be Who You Are and Be that Well
CHALLENGE
Viz came to us for help designing their promotional viewbooks to showcase who they are to prospective students, parents and educators. With three schools under its Academy, they wanted viewbooks to speak to each level of education in their lower, middle and upper schools.
SOLUTION
We moved to package three individual viewbooks inside one package, illustrating their shared connection to Viz. Featured in every book is a unique visual treatment we developed for the academy’s core message: Be — Be Who You Are and Be that Well. Our design team crafted vibrant spread designs, celebratory typography and fun graphic elements to highlight that every student’s unique gifts can shine at Viz.
Viewbook
With the overall visual complete, we added flairs of personality to the academy’s three schools.
Lower School
Viz’s lower school nurtures young children through the joy of exploration. This imaginative spirit is reflected through the viewbook’s bright, colorful palette accented by patterns and minimalist illustrations.
Middle School
Viz envisioned the middle school as a place for vibrant self-discovery and identification, guiding our use of bold typefaces and more abstract imagery.
Upper School
Viz’s upper school builds on the foundation of its sister schools to prepare young women for college life and beyond. This refinement is expressed in the viewbook’s more cultured, realistic style.
Print Advertising
With a fresh creative direction supported by custom viewbooks, advertising materials were a natural next step.
The strength of the “Celebrate” messaging established in the Viewbook led to a smooth transition into Visitation Academy’s print advertising and email marketing.