5 Benefits of Proactive Maintenance for Your Website

The Pitfalls of Reactive Updates

Countless organizations contact Paradigm after something has gone horribly wrong with their website. After nearly 30 years in the digital marketing sphere, we have seen it all — e-commerce functionalities gone awry, content failing to display and cyber attacks shutting down entire operations. 

It is natural for organizations to panic when these problems occur and seek quick solutions as they scramble to get back up and running. While patchwork solutions eventually solve the problem, they will not erase the temporary lapse in your operations and the impact it has had on your users. 

Your hard-earned trust may dissipate the second an error pops on the screen. However, with monthly website maintenance packages, websites maintain the ability to retain returning users and attract new prospects. 

The Benefits of Proactive Maintenance

Proactive maintenance will guard your website from inconsistency, negative perception and poor functionality. Beyond that, regular updates yield a wealth of opportunities to sharpen your competitive edge. 

For nearly 30 years, we have stood apart as one of the best website maintenance companies in the St. Louis region — see what the Paradigm team will do for you. 

1. Enhancing User Experience

Over time, your website naturally lowers in quality. It becomes slow, unresponsive or has broken links. These elements, among others, are detrimental to the user experience (UX). They build frustration in prospects and harm the reputation of your brand. 

Your main goal should be satisfying your audience so they feel comfortable returning to your website and investing in your products or services. Through monthly website maintenance packages, Paradigm identifies and resolves emerging UX challenges.

In addition to proactive maintenance, we assess your website for areas of opportunity. Our team may elevate your website to meet our standard of excellence through developments in: 

• Navigational Hierarchies
• On-Page Content Structures
• Call-to-Action Conversion Opportunities 
• User Feedback Messaging
• Interactive Design Elements
• Personalization

2. Capitalizing on Trends

Dated website components may also negatively impact audience perception of your brand, particularly when striving to broaden your reach. Research by Stanford University shows that 94% of first impressions are design-related. 

Poor design makes a statement about your brand’s lack of awareness and advancement. Even the most captivating content will fail to resonate if surrounded by dated design elements. Monthly website maintenance packages empower you to improve design at the drop of a hat rather than waiting months or even years to update. 

As one of the best website maintenance companies, we believe modernity is your biggest asset. Paradigm re-energizes your website via branded website design and cutting-edge technologies. For those searching for proactive maintenance, we provide: 

• On-Trend Design Elements 
• Mobile Responsive Features 
• E-Commerce Automations
• New Software Integrations 

3. Addressing Emerging Concerns

From supply chain issues to environmental impact, industry-specific concerns permeate the decision-making process. Your audience wants to see that you understand them and are willing to provide a solution to their problem. 

But concerns fluctuate over time. While your website messaging may have been highly relevant at its inception, it may need to be updated periodically to match your consumers.

For clients with monthly website maintenance packages, Paradigm’s strategists assess the state of your audience and develop personas to understand their thought processes as they explore your website. From there, our copywriters take the reins — tailoring messaging to address concerns and provide concrete solutions. 

4. Rising in the Rankings 

SEO requires an understanding of how algorithms work. Search engines analyze multiple factors when determining results, including relevancy, usability, user experience, context and domain authority. To rise up the rankings, you need proactive maintenance for each area of your website. 

Paradigm regularly examines your website for areas of optimization, whether that be in your keyword selections or the relevancy of your content. For clients with monthly website maintenance packages, our SEO strategists and copywriters band together to: 

• Research and implement high-volume keywords
• Create optimized content for new products and services 
• Build additional pages to strengthen your authority in an area of interest
• Strengthen your link profile. 

5. Protecting Sensitive Data 

Websites rely on countless systems, including content management systems (CMS), enterprise resources planning (ERP) systems, plug-ins and beyond. This kind of software changes on a dime as new cybersecurity threats emerge. 

Data security is far from a one-time task. Continual updates are necessary as software declines with age and vulnerabilities become exploited. With various systems at play, it may prove difficult for your team to keep pace with updates alone. 

Paradigm’s software developers use proactive maintenance to keep organizational data secure. Our monthly website maintenance packages often cover: 

• Regular Patch Updates
• Regulatory Compliance 
• New Feature Integrations
• Protocol Updates
• Individual User Permissions
• Technical SEO Updates

Take a Proactive Approach

The work is never truly over with your website. With continual updates, your brand strengthens its ability to serve your audience and outpace the competition. Our team of experts in strategy, design, messaging, development and beyond activate our expertise to ensure you always stay at the top of your game. 

Are you interested in proactive website updates? Start by partnering with one of the best website maintenance companies on the market  — contact Paradigm for the next steps.