WWDC 2021’s Impact on Web Design
Each year, Apple brings developers, designers, tech lovers and Apple fans together for its Worldwide Developers Conference, also known as WWDC — or just “Dub Dub.” WWDC is where…
Stories
Our thoughts, stories and strategies.
Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?
PNMG Takes MDMC
This year, Paradigm was a gold-level sponsor for the annual Midwest Digital Marketing Conference (MDMC). Not only do we support the conference’s continued growth, we felt it was a great opportunity for our team to engage with some of…
Web App or Mobile App: How to Choose
“We need an app.” We hear it a lot and for good reason. Today’s users are using mobile more than ever, but many websites just haven’t caught up. So companies turn to application development. What they don’t always know…
What’s Your Type?
Think about the early days of the internet. Everything you read online was either Times New Roman or Arial — maybe Comic Sans if you were lucky. Fast forward to today and things are a lot different. Typography has…
The Yin & Yang of Making a Website
Inside the agency world, you’ll find two types of people: web designers and web developers. Outside, though, those terms are used almost interchangeably. And while no one likes a stickler for semantics, there’s real nuance between those two roles.…
Video: The Best Publisher for Your Story
It’s hard to believe, but there was a time when video marketing wasn’t all that. It seemed promising, sure, but for many brands, it just wasn’t worth the time or hassle. But that was then. Thanks to the rise…
Read This. It’s the Law.
When building a website, there are certain guidelines that you’ll want to follow. There are the obvious, functional ones: navigation bar goes at the top, dropdown menus for organization, and so on. But there are also several legalities that…
Getting Started with E-Commerce Integrations
Cloud-based e-commerce software brings the benefits of enterprise-level organizations within the reach of small and mid-sized companies. Benefits include automated inventory tracking, customer relationship management (CRM), professional services automation (PSA) and enterprise resource planning (ERP). However, the potential of…
Navigating the Pandemic’s Second Wave
Over the last few months, we’ve been discussing the global COVID-19 pandemic’s impact on your marketing efforts. We looked at short-term pivots, long-term brand exercises and even a deep dive into user experience. But today, we want to zoom…
A Monumental Task: Wayfinding During the Pandemic
Good design responds to the world around it. And given the ongoing COVID-19 pandemic, the world has given designers a lot to respond to. One of the most interesting design challenges we’re currently facing is wayfinding in a time…
Design Thinking in Practice
From the earliest days of Paradigm, we’ve considered everyone here a designer. Not because we expected them to draw or know Photoshop—but because we expected them to think. In fact, the purest definition of a designer is something far…