Social Commerce, Today and Tomorrow
Let’s face it — we are all chronically online. Popular social platforms proliferate everyday life. Whether your platform of choice is Facebook or TikTok, many people find themselves scrolling…
Stories
Our thoughts, stories and strategies.
Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?
The Question of ROI: Earned Media vs. Paid Media
In our marketing discussions, we often focus on your owned media. Owned media is content exclusive to your brand, such as your website and social media profiles — you control these particular platforms, post new content as you please…
Invest in Your Platform: Hiring a Web Development Firm
The internet shifts with the wind. Web experts work hard to stay up-to-date with emerging developments and put them into action. Without the help of a web developer, your business may struggle to sift through the details — yet,…
The Opportunities in Analytics Strategy
It takes faith to hire a marketing agency for your business — but that decision doesn’t equate to blind trust. Your partnership with an agency should be informed by results and led by clear communication that goes beyond a…
Building a Brand Identity Across Platforms
Many consumers experience media from the time they wake up to the moment their head hits the pillow. Between social media, websites and digital advertising, we see enough media output to notice a switch in a company’s brand identity.…
Considerations for Website ADA Compliance
The Internet provides unlimited access to its users, yet those with disabilities may find themselves barred from accessing a multitude of valuable resources. Nearly 15% of global citizens have a physical or mental disability, yet negligent web design practices…
Tell Me Why: The Value of Your Brand
A brand is more than a colorful billboard you pass or a jingle that sticks in your head. Your brand should be a guiding light, crafted carefully to encompass who you are and why you continue to exist. Every…
Show, Not Tell: Using Data Visualization
Humans are highly visual learners — data visualization is a dynamic way to contribute to storytelling. Data can be interactive and multidimensional, using customer information, smartphone analytics and designed elements to showcase new facets of an industry. Paradigm’s team…
Paradigm Celebrates Women’s History Month
At Paradigm, women are essential members of our team — from client strategy to copywriting to design, they contribute their talents to new chapters in each of our client’s marketing journeys. In celebration of Women’s History Month, the women…
High or Low: Post Frequency on Social Media
Scheduling social media varies depending on your industry, target audience and platform. Four out of five people surveyed have recently unfollowed a brand due to content clutter — showing that social media content must be consistent yet not overwhelming.…
Ready, Set, Recruit (and Retain)
Employers have been in uncharted waters since the start of the pandemic — and now is no different. Businesses are facing unprecedented difficulty recruiting and retaining workers. In a time some are calling “The Great Resignation,” employees are shifting…