Ready, Set, Recruit (and Retain)
Employers have been in uncharted waters since the start of the pandemic — and now is no different. Businesses are facing unprecedented difficulty recruiting and retaining workers. In a…
Stories
Our thoughts, stories and strategies.
Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?
Tom Etling Joins Paradigm as CSO, Principal
Paradigm, a leading branding, digital marketing and technology agency, has hired Tom Etling as Chief Strategy Officer and Principal. Etling will lead growth initiatives and client service strategies for the agency’s growing portfolio of ambitious brands.
9 Steps for Writing SEO-Friendly Blogs
For every blog you write, there are two readers: the person and the robot. The person is your audience. They’re reading because they know you and want to hear what you have to say. The robot is Google (or…
WWDC 2021’s Impact on Web Design
Each year, Apple brings developers, designers, tech lovers and Apple fans together for its Worldwide Developers Conference, also known as WWDC — or just “Dub Dub.” WWDC is where Apple shows off the latest software for all of its…
Paradigm at 25: CEO Michael Huber Talks Change
After the calamity of 2020, 2021 represents a lot of things. For some, it’s a new beginning and for others, a return to normalcy. For us, it’s a year of reflection. 2021 marks Paradigm’s 26th year in business. And…
PNMG Takes MDMC
This year, Paradigm was a gold-level sponsor for the annual Midwest Digital Marketing Conference (MDMC). Not only do we support the conference’s continued growth, we felt it was a great opportunity for our team to engage with some of…
Web App or Mobile App: How to Choose
“We need an app.” We hear it a lot and for good reason. Today’s users are using mobile more than ever, but many websites just haven’t caught up. So companies turn to application development. What they don’t always know…
What’s Your Type?
Think about the early days of the internet. Everything you read online was either Times New Roman or Arial — maybe Comic Sans if you were lucky. Fast forward to today and things are a lot different. Typography has…
The Yin & Yang of Making a Website
Inside the agency world, you’ll find two types of people: web designers and web developers. Outside, though, those terms are used almost interchangeably. And while no one likes a stickler for semantics, there’s real nuance between those two roles.…
Video: The Best Publisher for Your Story
It’s hard to believe, but there was a time when video marketing wasn’t all that. It seemed promising, sure, but for many brands, it just wasn’t worth the time or hassle. But that was then. Thanks to the rise…
Read This. It’s the Law.
When building a website, there are certain guidelines that you’ll want to follow. There are the obvious, functional ones: navigation bar goes at the top, dropdown menus for organization, and so on. But there are also several legalities that…