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Stories

Our thoughts, stories and strategies.

Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?

Let’s talk about them.

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Share Your Story Through Dynamic Landing Pages

From product promotions to company announcements and milestone events, website content acts as a limitless vehicle for storytelling. Paradigm employs dynamic landing pages as a valuable digital marketing tactic…

Saint Louis University School of Medicine magazine spread

Saint Louis University School of Medicine: Innovations in Medical Education

The Saint Louis University School of Medicine has critical goals set for its future. With its new 5-year strategic plan in place, the School looks to capitalize on its…

How Strategic Marketing Initiatives Power Positive Business Outcomes

Advancements in technology and insights into consumer behavior constantly refine the landscape of business strategy. Business leaders find themselves torn between adapting marketing strategies and improving operations. In the search for guidance, many turn to Paradigm to assist them…

Photo of Lucy Paradigm's summer 2023 intern

The 2023 Summer Internship Blog: Expectation vs. Reality

For the last 10 or so weeks, I was lucky to spend my 2023 summer internship as the Accounts and Strategy intern at Paradigm. I am heading into my sophomore year of college at the University of Georgia as…

How Paradigm Creates Engaging Website Content

As a strategic marketing and graphic design agency, we harness the power of visual content to keep users on each page. One way we ensure user experience is by creating engaging website content — unique design elements that divert…

How is Your Site Capitalizing on GA4 Reporting?

On July 1, 2023, the sun officially set on Universal Analytics in favor of a new analytics interface — Google Analytics 4 (GA4). While many businesses came to Paradigm as their GA4 agency before the migration deadline, those who…

The Gateway Arch Virtual Reality Theater: Your Gateway to the Past

From its awe-inspiring architecture to its national park status, the Gateway Arch hosts a wealth of stories below its iconic curve. One of those stories is an exciting 3D virtual reality experience that transports visitors to the 1850s St.…

Using On-Page SEO Strategies as Brand Awareness Tools

Our clients often regard search engine marketing strategies and brand identity separately. Yet, as a marketing agency, we understand website SEO is one of many crucial brand awareness tools. Put simply, your website is a home base for your…

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8 Key Drivers of Email Open Rates

Email marketing is a tried-and-true tactic for businesses — one with an impressively high return on investment. Emails, especially those with a high email open rate, drive better results than any other channel, with an average of $36 earned…

API Integrations

6 Ways API Integrations Impact Your Digital Presence

“API” is a term thrown around often in technical spheres. To non-technical folks, it means nothing more than an acronym. However, API integrations are crucial business tools in the digital age — especially those involving e-commerce. As a web…

5 Ways to Energize Your Brand Strategy

In business, there are distinct highs and lows in public perception. A brand that once reigned above the competition may become tired, dated or lost in the shuffle of a saturated market. As a business owner, you have a…

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Make It Right: The Value of an ADA-Compliant Website

Accessibility means meeting the needs of everyone in your business audience, including those with disabilities. By making a few adjustments to your website and other digital mediums, you eliminate audience barriers and avoid potential legal complications. An ADA-compliant website…

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