Stories

Our thoughts, stories and strategies.

Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?

09/27/2021

Major Considerations for Market Expansion

Expansion for any business means new opportunities. Maybe you’re introducing a new product, moving into a new market or targeting a new audience. Regardless of why you’re expanding, it’s…

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07/19/2021

Tom Etling Joins Paradigm as CSO, Principal

Paradigm, a leading branding, digital marketing and technology agency, has hired Tom Etling as Chief Strategy Officer and Principal. Etling will lead growth initiatives and client service strategies for…

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06/29/2021

9 Steps for Writing SEO-Friendly Blogs

For every blog you write, there are two readers: the person and the robot. The person is your audience. They’re reading because they know you and want to hear what you have to say. The robot is Google (or…

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06/10/2021

WWDC 2021’s Impact on Web Design

Each year, Apple brings developers, designers, tech lovers and Apple fans together for its Worldwide Developers Conference, also known as WWDC — or just “Dub Dub.” WWDC is where Apple shows off the latest software for all of its…

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06/03/2021

Paradigm at 25: CEO Michael Huber Talks Change

After the calamity of 2020, 2021 represents a lot of things. For some, it’s a new beginning and for others, a return to normalcy. For us, it’s a year of reflection. 2021 marks Paradigm’s 26th year in business. And…

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05/10/2021

PNMG Takes MDMC

This year, Paradigm was a gold-level sponsor for the annual Midwest Digital Marketing Conference (MDMC). Not only do we support the conference’s continued growth, we felt it was a great opportunity for our team to engage with some of…

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hand holding smart phone with apple, droid, chrome and safari icons battling

04/02/2021

Web App or Mobile App: How to Choose

“We need an app.” We hear it a lot and for good reason. Today’s users are using mobile more than ever, but many websites just haven’t caught up. So companies turn to application development. What they don’t always know…

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03/18/2021

What’s Your Type?

Think about the early days of the internet. Everything you read online was either Times New Roman or Arial — maybe Comic Sans if you were lucky. Fast forward to today and things are a lot different. Typography has…

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female with ui thought bubble vs. male with code thought bubble making a website

01/12/2021

The Yin & Yang of Making a Website

Inside the agency world, you’ll find two types of people: web designers and web developers. Outside, though, those terms are used almost interchangeably. And while no one likes a stickler for semantics, there’s real nuance between those two roles.…

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11/24/2020

Video: The Best Publisher for Your Story

It’s hard to believe, but there was a time when video marketing wasn’t all that. It seemed promising, sure, but for many brands, it just wasn’t worth the time or hassle. But that was then. Thanks to the rise…

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10/29/2020

Read This. It’s the Law.

When building a website, there are certain guidelines that you’ll want to follow. There are the obvious, functional ones: navigation bar goes at the top, dropdown menus for organization, and so on. But there are also several legalities that…

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E-commerce integrations, which can include Netsuite to Shopify, are a part of our technical wheelhouse at Paradigm.

08/19/2020

Getting Started with E-Commerce Integrations

Cloud-based e-commerce software brings the benefits of enterprise-level organizations within the reach of small and mid-sized companies. Benefits include automated inventory tracking, customer relationship management (CRM), professional services automation (PSA) and enterprise resource planning (ERP). However, the potential of…

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