Web App or Mobile App: How to Choose
“We need an app.” We hear it a lot and for good reason. Today’s users are using mobile more than ever, but many websites just haven’t caught up. So…
Stories
Our thoughts, stories and strategies.
Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?
The Yin & Yang of Making a Website
Inside the agency world, you’ll find two types of people: web designers and web developers. Outside, though, those terms are used almost interchangeably. And while no one likes a stickler for semantics, there’s real nuance between those two roles.…
Video: The Best Publisher for Your Story
It’s hard to believe, but there was a time when video marketing wasn’t all that. It seemed promising, sure, but for many brands, it just wasn’t worth the time or hassle. But that was then. Thanks to the rise…
Read This. It’s the Law.
When building a website, there are certain guidelines that you’ll want to follow. There are the obvious, functional ones: navigation bar goes at the top, dropdown menus for organization, and so on. But there are also several legalities that…
Getting Started with E-Commerce Integrations
Cloud-based e-commerce software brings the benefits of enterprise-level organizations within the reach of small and mid-sized companies. Benefits include automated inventory tracking, customer relationship management (CRM), professional services automation (PSA) and enterprise resource planning (ERP). However, the potential of…
Navigating the Pandemic’s Second Wave
Over the last few months, we’ve been discussing the global COVID-19 pandemic’s impact on your marketing efforts. We looked at short-term pivots, long-term brand exercises and even a deep dive into user experience. But today, we want to zoom…
A Monumental Task: Wayfinding During the Pandemic
Good design responds to the world around it. And given the ongoing COVID-19 pandemic, the world has given designers a lot to respond to. One of the most interesting design challenges we’re currently facing is wayfinding in a time…
Design Thinking in Practice
From the earliest days of Paradigm, we’ve considered everyone here a designer. Not because we expected them to draw or know Photoshop—but because we expected them to think. In fact, the purest definition of a designer is something far…
3 Winners & 3 Losers from Paradigm’s Pandemic
Happy Friday!
Wait, hang on. What’s that?
Apparently it’s Wednesday. What a world.
A Look Inside Test-Driven Development
Through all its complexity, the goal of software development is quite clear: to model a system closely enough that a user may perform specific tasks with accuracy and repeatability. In order to do that, developers need robust testing procedures…
Paradigm Welcomes New COO Jeff Johnson
Paradigm New Media Group, a leading branding, digital marketing and technology firm with a 25-year history and a rapidly growing client base, has hired Jeff Johnson as Chief Operating Officer. Johnson will lead the firm’s strategic growth and client…