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Stories

Our thoughts, stories and strategies.

Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?

Let’s talk about them.

We sat down with Jeff Waldman and Tiffany Clancy of Bethesda Health Group to discuss marketing senior care services in an ever-competitive industry.

Taking Care with Jeff Waldman & Tiffany Clancy of Bethesda Health Group

We’ve been at this branding and digital marketing game for 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that…

Good Brands Attract Good Talent

A few months ago, we wrote about why your brand is your most important marketing asset. With every email you send, campaign you run or website you build, your…

All Together Now: The Top 3 Marketing Automation Tactics

For months, we’ve demystified marketing automation platforms and broken down the many features they bring to your business: integrated contacts, content publishing and analytics reporting, to name just a few. But it’s not until you discover the “automation” side…

4 Marketing Trends for Healthcare Organizations

In an ever-changing, increasingly competitive healthcare industry, digital marketing is one of the best ways to make your organization stand out from the crowd. As more people go online to identify and contact caregivers, your website and its content…

In 2018, the Muny celebrated it's 100th season, and Paradigm helped by creating an interactive web map for their website.

Mapping Magic: Celebrating The Muny’s 100th Season

If you live in St. Louis, you know the magic of The Muny. Formally known as the St. Louis Municipal Opera Theatre, the outdoor amphitheatre is located in Forest Park and brings the best of Broadway to our community…

Write on Track: Content Tools for Marketing Automation

Recently, we wrote about how a CRM tool is the lifeblood of any client-driven business and how integrating it with a marketing automation platform is a win-win. With a strategically designed website and an integrated CRM tool, you’re ready…

Peter Shankman of Contemporary Productions talks with Paradigm about the future of marketing for the entertainment industry.

Sounding Off with Peter Schankman of Contemporary Productions

We’ve been at this branding and digital marketing game for 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners, attorneys,…

The Rise of No-Click Searches

These days, nearly every customer or client you earn starts as a web visitor. It’s why businesses big and small alike invest in search engine optimization (SEO) tactics to find the best leads and drive them to your site…

An integrated CRM for marketing automation platforms allows you to keep in touch with your leads based on their activity on your website and social media platforms.

Target Spotted: An Integrated CRM for Marketing Automation

Your prospects and customers should always come first. However, even the most successful businesses are challenged when managing their customers without the help of CRM tools.

A professional service firm website can help attorneys, financial advisors, and other professional service companies to build relationships, qualify leads, and attract a fresh audience.

Marketing Your Professional Service Firm’s Website

Professional services firms have historically had little need for marketing. Attorneys, accountants, financial advisors and more would rely on their personal network and the occasional billboard to earn a recurring stream of clients. However, those days are coming to…

4 Reasons to Use Explainer Videos

Video marketing is a polarizing idea for many clients. We often hear things like “It’s too expensive,” or, “Is it right for us?” But the rise of mobile (and video-enabled devices) has made video more popular and more profitable…

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