Read This. It’s the Law.
When building a website, there are certain guidelines that you’ll want to follow. There are the obvious, functional ones: navigation bar goes at the top, dropdown menus for organization,…
Stories
Our thoughts, stories and strategies.
Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?
Navigating the Pandemic’s Second Wave
Over the last few months, we’ve been discussing the global COVID-19 pandemic’s impact on your marketing efforts. We looked at short-term pivots, long-term brand exercises and even a deep dive into user experience. But today, we want to zoom…
A Monumental Task: Wayfinding During the Pandemic
Good design responds to the world around it. And given the ongoing COVID-19 pandemic, the world has given designers a lot to respond to. One of the most interesting design challenges we’re currently facing is wayfinding in a time…
Design Thinking in Practice
From the earliest days of Paradigm, we’ve considered everyone here a designer. Not because we expected them to draw or know Photoshop—but because we expected them to think. In fact, the purest definition of a designer is something far…
3 Winners & 3 Losers from Paradigm’s Pandemic
Happy Friday!
Wait, hang on. What’s that?
Apparently it’s Wednesday. What a world.
A Look Inside Test-Driven Development
Through all its complexity, the goal of software development is quite clear: to model a system closely enough that a user may perform specific tasks with accuracy and repeatability. In order to do that, developers need robust testing procedures…
Paradigm Welcomes New COO Jeff Johnson
Paradigm New Media Group, a leading branding, digital marketing and technology firm with a 25-year history and a rapidly growing client base, has hired Jeff Johnson as Chief Operating Officer. Johnson will lead the firm’s strategic growth and client…
Reopening Your Brand
As many of our clients begin to open their doors for the first time in months, we’ve been thinking a lot about branding. We see brands as stories—and believe the pandemic has given everyone a new chapter. How you…
Hiring During (And After) A Pandemic
The COVID-19 pandemic has created two extremes in the U.S. job market. Essential businesses, like nursing homes and hospitals, are experiencing a surging demand for select employees. Others have been forced to furlough or layoff their staff as a…
Targeted Tactics for Immediate Impacts
By now, the COVID-19 pandemic’s initial shockwaves are wearing off and conversations nationwide are turning toward recovery. But remember—recovery doesn’t mean normalcy. As you open your doors and plan your marketing, the competition for your audience’s eyes and ears…
When User Experience Is the Only Experience
As designers and developers, we are constantly thinking about user experience. We spend an incredible amount of time asking ourselves: How will this work? Is that button clear? What is the user thinking at this stage? And now that…