Built for Life: Brand Identity for Hastings + Chivetta
You never forget the first steps you take on your college campus. Each step fills you with pride for where you are and ambition for what’s to come. Those…
Stories
Our thoughts, stories and strategies.
Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?
4 Ways Search Changed in 2018
The search engine optimization landscape is in a state of perpetual change: some minuscule, some major and some we just don’t understand at first. In 2018, we saw a record number of algorithm changes from SEO’s biggest player, Google.…
Run the Numbers: Marketing Automation Analytics
We’ve shared much about marketing automation tools and how they drive more integrated marketing by uniting things like contacts and content. However, these tools are also a great source of marketing intelligence, supplying the rich data to understand how…
Paradigm Featured as a St. Louis Top Workplace
Fresh off the heels of being named to its Best Marketing Firms in St. Louis list, Paradigm has been named a Five-Star Workplace by St. Louis Small Business Monthly (SBM).
You’ll Like This: Marketing Automation for Social Media
Social media is a marketing tactic that is becoming invaluable for any business. However, many businesses don’t put in the time and effort to learn how to use these social tools. If they are using them, it’s often without…
Chart Your Thanksgiving the Right Way 🍗✨
Dinnertime debates have gone from scruffs to brawls. Alexa and Siri can’t cook for us. And we’re still trampling people over cheap TVs. In these challenging holiday times, we found it comforting to look to the heavens. And what…
Paradigm Named a Best Marketing Firm in St. Louis
Here’s some good news to start the week: St. Louis Small Business Monthly has named Paradigm to its annual list of best marketing firms in St. Louis.
Taking Care with Jeff Waldman & Tiffany Clancy of Bethesda Health Group
We’ve been at this branding and digital marketing game for 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners, attorneys,…
Good Brands Attract Good Talent
A few months ago, we wrote about why your brand is your most important marketing asset. With every email you send, campaign you run or website you build, your brand is the unifying voice that tells people who you…
All Together Now: The Top 3 Marketing Automation Tactics
For months, we’ve demystified marketing automation platforms and broken down the many features they bring to your business: integrated contacts, content publishing and analytics reporting, to name just a few. But it’s not until you discover the “automation” side…
The Intern Blog: A Summertime Sneak-Peek of Agency Life
This summer, I had the opportunity to join Paradigm as an Account Strategy intern. Over the last three months, I’d like to think I’ve learned a thing or two about the whole “agency life” and what the world of…