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Stories

Our thoughts, stories and strategies.

Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?

Let’s talk about them.

Google Analytics 4 vs Universal Analytics

Weighing In on the Benefits and Challenges of Google Analytics 4 vs Universal Analytics

For the second story in our Google Analytics 4 series, we dive deeper into the benefits and challenges that separate Google Analytics 4 vs Universal Analytics. Google Analytics 4…

The Great Data Migration: Everything You Should Know Before You Set Up Google Analytics 4

Google is a leading force in analytics and automation, with approximately 28.1 million websites using Google Analytics to track, gather and store user data. In 2020, Google announced the…

Copywriting for UX Writing

UX Writing: How Writing Transforms User Experiences to Elevate Your Brand’s Story

Whether they are written or spoken, words hold a significant power, impacting audiences through their context, beauty and effectiveness. Copywriting has the capability to define the entire user journey for a business’ online marketing strategy. However, there is a…

bar graph representing The Question of ROI: Earned Media vs. Paid Media

The Question of ROI: Earned Media vs. Paid Media

In our marketing discussions, we often focus on your owned media. Owned media is content exclusive to your brand, such as your website and social media profiles — you control these particular platforms, post new content as you please…

web development firm

Invest in Your Platform: Hiring a Web Development Firm

The internet shifts with the wind. Web experts work hard to stay up-to-date with emerging developments and put them into action. Without the help of a web developer, your business may struggle to sift through the details — yet,…

Graphic showing analytics strategy through different types of graphs

The Opportunities in Analytics Strategy

It takes faith to hire a marketing agency for your business — but that decision doesn’t equate to blind trust. Your partnership with an agency should be informed by results and led by clear communication that goes beyond a…

Building a Brand Identity Across Platforms

Many consumers experience media from the time they wake up to the moment their head hits the pillow. Between social media, websites and digital advertising, we see enough media output to notice a switch in a company’s brand identity.…

A display of text color and background color to illustrate good contrast as a representation of ADA compliance.

Considerations for Website ADA Compliance

The Internet provides unlimited access to its users, yet those with disabilities may find themselves barred from accessing a multitude of valuable resources. Nearly 15% of global citizens have a physical or mental disability, yet negligent web design practices…

Tell Me Why: The Value of Your Brand

A brand is more than a colorful billboard you pass or a jingle that sticks in your head. Your brand should be a guiding light, crafted carefully to encompass who you are and why you continue to exist. Every…

An illustration showing the four steps of data visualization: visualize, analyze, document insights, and transform.

Show, Not Tell: Using Data Visualization

Humans are highly visual learners — data visualization is a dynamic way to contribute to storytelling. Data can be interactive and multidimensional, using customer information, smartphone analytics and designed elements to showcase new facets of an industry. Paradigm’s team…

Nine of Paradigm's 10 female staff members pose for a Women's History Month photo.

Paradigm Celebrates Women’s History Month

At Paradigm, women are essential members of our team — from client strategy to copywriting to design, they contribute their talents to new chapters in each of our client’s marketing journeys. In celebration of Women’s History Month, the women…

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