Addressing Objectives via Custom Law Firm Website Messaging & Design

1. Differentiating the Firm 

There are hundreds of personal injury law firms based in St. Louis. Naturally, this saturation poses a challenge: How can one firm stand out from the rest? 

Representation is rooted in capabilities and approach, so Paradigm persuaded prospects through storytelling. We positioned the firm as a one-stop-shop for life’s most difficult moments, with trial-tested expertise in personal injury, medical malpractice and fiduciary law. 

Additionally, we focused on the people behind the practice. For example, Rachel Roman specializes in birth injury. Thus, a bio detailing her medical background and 20 years of experience appears on the corresponding page. This website messaging made Roman & Boock feel personable — helping prospects associate friendly faces with each service. 

2. Improving User Experience 

Personal injury victims are often engaging with the legal system for the first time. A law firm’s website is their opportunity to learn and prepare for the steps ahead. As such, Roman & Boock’s platform needed to make an evaluation as easy as possible. 

Paradigm developed a custom law firm website design with a clear content hierarchy. Primary practice areas were accessible through multiple touchpoints, including the home page, menu and breadcrumb navigation. Our user-centric design paired well with targeted website messaging — helping users navigate content efficiently and increasing the likelihood of form submissions.

3. Generating New Leads 

As a new law firm with well-established attorneys, Roman & Boock relies on referrals from other attorneys. However, they wanted to start generating direct leads online.

We determined the first step would be funneling traffic to the firm’s website. The Paradigm team developed an attainable SEO strategy of local and industry-specific keywords. The keywords wove naturally throughout each page, increasing the likelihood of organic discovery. 

Though optimization would increase traffic, new users would need reassurance before taking action. Our custom law firm website design featured testimonials and case results, emphasizing Roman & Boock’s success rate. These website messaging elements ultimately allow users to picture their own cases succeeding in court. 

The Verdict on Roman & Boock

With the launch of its website, Roman & Boock is now well-equipped to serve those injured at no fault of their own. The Paradigm team is proud to have helped the firm accomplish its objectives and looks forward to the next stage of our partnership. 

Want to see more of Paradigm’s website work? Discover our latest website and digital marketing projects on our work page.