Diving Deeper into Paradigm’s Website Audit Services

Sorting Out the Site

When Industrial Shelving Systems, Inc. saw a drop in website performance, they wondered how they could get more revenue generation out of their website to help them hit their 2024 revenue goals. They utilized our website audit services to gain a better understanding of their website’s strengths and challenges. Their comprehensive website audit report covered four key areas — search engine optimization, user experience, e-commerce analytics and technology considerations. 

Our SEO strategists assessed key website analytics, including traffic channels, content, conversion metrics, devices and overall performance to refine keyword strategies and pinpoint areas for growth. Through our comprehensive report, we were able to dig into the ISS website and determine their next steps for improvement. This included updating GA4 tracking, optimizing their checkout experience and recapturing lost revenue by recommending abandoned cart marketing strategies. 

A deep analysis of the site’s e-commerce metrics helped them better understand their user’s current buying cycles, trends in repeat purchases and cart preferences. This opened up conversations for ISS to explore new opportunities in bulk-buying promotions and additional cross-promotions down the line. 

Explore more about our work with ISS in our recent Q&A with their President Tom Compton. 

Refining An SEO Strategy

When a client comes to us with a specific request for improvement, we are able to curb our comprehensive website audit strategies to address their goals. For Gunther Salt, rather than a full website audit, they requested comprehensive website SEO audit services to take a closer look at their SEO and SEM performance, technical SEO, on- and off-page SEO and more. 

We began by informing their team of opportunities to strengthen their content with new keywords, linking strategies and optimized website imagery. Prior to our website assessment, Gunther Salt lacked critical SEO strategies such as title tagging, meta descriptions and alt text. Additionally, our team was able to offer them ideas for web and blog content groupings around high-performing keywords associated with their business. Words such as “water softening,” “feed salt,” and “ice melt,” would only further enhance content authority and rankings on Google. 

After completing the audit, we took action by revamping their keyword strategy throughout the site on key pages, developing new blogs and launching an SEM campaign on Google to increase search visibility, drive traffic and improve search rankings. This partnership produced incredible results, including: 

• Total keywords with search engine rankings for Gunther Salt increased by 171% from October 2023 to October 2024 
• First page results increased by 31% from October 2023 to October 2024
• Overall site sessions increased by 263% and website conversions increased by 500% during the SEM campaign (July 2023 to July 2024). This campaign is still ongoing.  

Hitting the Right Notes 

The Saint Louis Symphony Orchestra came to us wanting a website redesign as they commenced a monumental renovation and remodeling project of the historic Powell Hall. To hit the right notes with functionality and navigation, we began with an audit of their existing website. The process involved assessing user visibility, determining high-performing pages and identifying areas for improved usability. 

Our strategy team was able to give the SLSO team a full picture of their existing user demographics in terms of age trends, purchase habits and device preferences. Moving on to higher-performing pages, we identified the pages SLSO’s top age groups spend more time on. We helped reveal trends in purchase journeys, donation insights and high-value pages to maintain with the website redesign process.

We provided them a detailed document with an in-depth assessment of goals, website metrics and considerations for their impending website project. The majority of the website assessment focused on ticketing, calendar updates and conversion metrics. We gave their team suggestions to address their filtration system for events, address ADA compliance and refine purchase pages. 

After completing the audit and redesigning the site, SLSO saw growth in keyword rankings and new website users. The work we completed produced: 

• 12.4% increase in first-page keyword rankings
• 18.6% increase in website visitors
• 18.5% increase in new website users
• 40% increase in checkout retention

Learn more about the SLSO’s website redesign on our work page. 

Does Your Website Measure Up? 

Have you noticed lacking sales or poor site speed? Or, do you just want to know if your website is performing at its best? Our comprehensive website audit services will give you a detailed look at all elements of your website. From there, we customize your audit to suit your business’s specific needs. 

Want to get some immediate feedback on your website performance? Our free instant audit tool will give you high-level insights into website performance via site speed, domain authority and more. Visit our Free Instant Audit Page to start your process.