Sorting Out the Site
When Industrial Shelving Systems, Inc. saw a drop in website performance, they wondered how to use their website to generate more revenue and hit their 2024 goals. They utilized our website audit services to better understand their website’s strengths and challenges. Their comprehensive website audit report covered four key areas — search engine optimization, user experience, e-commerce analytics and technology considerations.
Our SEO strategists assessed key website analytics, including traffic channels, content, conversion metrics, devices and overall performance, to refine keyword strategies and pinpoint areas for growth. Through our comprehensive report, we dug into the ISS website and identified next steps for improvement. This included updating GA4 tracking, optimizing their checkout experience and recapturing lost revenue by recommending abandoned cart marketing strategies.
A deep analysis of the site’s e-commerce metrics helped them better understand their user’s current buying cycles, trends in repeat purchases and cart preferences. This opened up conversations for ISS to explore new opportunities in bulk-buying promotions and additional cross-promotions down the line.
Explore more about our work with ISS in our recent Q&A with their President Tom Compton.
Refining an SEO Strategy
When a client comes to us with a specific request for improvement, we tailor our comprehensive website audit strategies to address their goals. For Gunther Salt, rather than a full website audit, they requested comprehensive website SEO audit services to take a closer look at their SEO and SEM performance, technical SEO, on- and off-page SEO and more.
We began by sharing opportunities to strengthen their content with new keywords, linking strategies and optimized website imagery. Before our website assessment, Gunther Salt lacked critical SEO strategies such as title tags, meta descriptions and alt text. Additionally, our team offered them ideas for web and blog content groupings around high-performing keywords associated with their business. Words such as “water softening,” “feed salt,” and “ice melt” would only further enhance content authority and rankings on Google.
After completing the audit, we revamped their keyword strategy, developed new blogs and launched an SEM campaign on Google to increase search visibility, drive traffic and improve search rankings. This partnership produced incredible results, including:
- Total keywords with search engine rankings for Gunther Salt increased by 171% from October 2023 to October 2024
- First page results increased by 31% from October 2023 to October 2024
- Overall site sessions increased by 263% and website conversions increased by 500% during the SEM campaign (July 2023 to July 2024). This campaign is still ongoing.
Hitting the Right Notes
The Saint Louis Symphony Orchestra came to us wanting a website redesign as they commenced a monumental renovation and remodeling project of the historic Powell Hall. To hit the right notes with functionality and navigation, we began with an audit of their existing website. The process involved assessing user visibility, identifying high-performing pages and pinpointing areas for improved usability.
Our strategy team gave the SLSO team a full picture of their existing user demographics, including age trends, purchase habits and device preferences. Moving on to higher-performing pages, we identified the pages SLSO’s top age groups spend more time on. We helped reveal trends in purchase journeys, donation insights and high-value pages to maintain with the website redesign process.
We provided them a detailed document with an in-depth assessment of goals, website metrics and considerations for their impending website project. The majority of the website assessment focused on ticketing, calendar updates and conversion metrics. We gave their team suggestions to improve their event filtering, address ADA compliance and refine purchase pages.
After completing the audit and redesigning the site, SLSO saw growth in keyword rankings and new website users. The work we completed produced:
- 12.4% increase in first-page keyword rankings
- 18.6% increase in website visitors
- 18.5% increase in new website users
- 40% increase in checkout retention
Learn more about the SLSO’s website redesign on our work page.
Does Your Website Measure Up?
Have you noticed a lack of sales or poor site speed? Or, do you want to know if your website is performing at its best? Our comprehensive website audit services will give you a detailed look at every elements on your website. From there, we customize your audit to suit your business’s specific needs.
Want immediate feedback on your website performance? Our free instant audit tool will give you high-level insights into website performance via site speed, domain authority and more. Visit our Free Instant Audit Page to start your process.
