We focus on the care you deliver
Healthcare is much more than its technicalities. Healthcare advertising amplifies your impact, strengthening patient relationships and improving health outcomes.
Saint Louis School of Medicine
Bethesda Health Group
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Share your mission
Build patient confidence through brand positioning and identity systems.
Branding -
Visualize your mission
Captivate patients, physicians and donors alike through innovative design.
Design -
Care across channels
Develop a digital marketing strategy for healthcare that drives real change.
Digital Marketing -
Convey your compassion
Bring warmth to your product, service or institution with human-centric messaging.
Storytelling -
Meet patients where they are
Facilitate ease through patient portals, accessible websites and digital tools.
Websites
Health is deeply personal. People crave clarity and reassurance — and they expect healthcare organizations to provide it.
Paradigm helps healthcare brands show up with simplicity and compassion. From accessible web design to human-centric messaging, we craft your digital presence to reflect the care you provide.
The Digital Patient Journey
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70,000
health-related searches per minute per day
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94%
of healthcare patients use online reviews to evaluate providers
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90%
of Americans look for health-related information on social media
What the Numbers Reveal
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7% of all Google searches are health-related
More often than not, curiosity and concern drive consumers to search. Modern healthcare organizations must continually work to stay visible on search, whether through ads or organic tactics. -
72% of healthcare ad budgets are spent online
The competition doesn’t skimp on its ad spend. Modern healthcare organizations allocate the majority of their budget to digital advertising. To stand out, an effective digital healthcare marketing strategy is critical. -
28% have a clearly documented content marketing strategy
Content without a strategy is just clutter. Very few healthcare organizations have a defined strategy for healthcare advertising. This sector boasts a distinct opportunity to leverage blogs, social media and other content channels to reach the right audience.
Get the Paradigm perspective
While you care for your community, we’ll track the trends that shape the patient experience. Explore our latest insights in digital marketing for healthcare.
