Building Upon a Theme
Our team started with a series of discovery meetings with SLU School of Medicine stakeholders. Together, we discussed breakthroughs, advancements and updates occurring on campus. Collective insights helped us solidify a singular theme for this edition of Grand Rounds Magazine: “Innovations in Medical Education.”
To align with this theme, every story focused on specific innovative changes within the School that support its mission, values and learners. We highlighted components of a learner-centric curriculum and innovative medical education practices in place. Building on the idea of innovation, we shared stories from alumni, faculty and students about how SLU has impacted their careers and outlooks.
Design for a New Era
Alongside storytelling, SLU wanted a fresh, modern look for its magazine. Our design team balanced vibrant photography, curated design elements and editorial typography to refresh the magazine. We utilized two key colors of the Saint Louis University brand: SLU Blue and Rooftop Teal. This palette gave the magazine its own brand identity while staying true to the overall SLU brand.
The magazine uses large blocks of color and patterns on each page. Notably, fleur-de-lis became a page background to evoke the SLU brand and its connection to the city it calls home.
Looking Ahead with Saint Louis University School of Medicine
Our work on this edition has ended, and it has debuted both in print and online. We look forward to continuing our partnership with SLU through this magazine and many of its other schools.
To see the magazine in full, visit Paradigm’s work page or the Saint Louis University School of Medicine’s website.
