Let Your Love Grow: Optimizing an Existing Organic Marketing Strategy
11.26.24
For many businesses, social media marketing takes an effective blend of organic marketing and paid advertising to produce successful results. Our client, Let Your Love Grow, took the organic traffic they were getting on the popular ideas-based social media platform Pinterest and created successful ads to further their reach and engagement. Today, they have seen immense growth on the platform, which began with optimizing their existing organic marketing efforts with the help of our strategy team.
Let’s explore how their initiative produced outstanding results.
Capitalizing on Organic Marketing Success
Let Your Love Grow sells the world’s first patented, all-organic mixture designed to give new life through cremated ashes. In mid-March 2024, our team met with Let Your Love Grow to assess their existing social media strategy in one of their quarterly website reports. After a few quarters of reporting on their website traffic, our strategists noticed Pinterest was generating solid organic traffic. But, they placed no effort into content creation about their products and services.
We first proposed to update their Pinterest page to revamp their profile presence and create a few pins to give those viewers something to click on. With just a few organic optimizations, Let Your Love Grow’s Pinterest continued to bring in visitors.
“At first, our idea was just to create more brand awareness on the platform by cleaning up their image so visitors could continue to grow,” our SEO Strategist Hannah said. “But, as time went on, we saw how strong the Pinterest numbers were looking from just their organic content, so we decided to try advertising on the platform.”
Crafting Their Pinterest Ads
From there, our organic social media team crafted a series of advertisements to appeal to those searching for ideas about managing grief, creating memorials and general gardening tips. We created these ads by utilizing existing blog content on their website in order to appeal to their audience base.
“Pinterest is an inspiration platform,” Hannah said. “Their blogs include tips for dealing with grief, planting a memorial garden and more. Pinterest is a great platform to put blogs on because people are looking for tips and DIY projects, so it suits their brand. It’s a longer purchase life cycle for selling on Pinterest, but the numbers have looked great for Let Your Love Grow so far.”
Additionally, ads were also created to feature their living memorial kits that are available for purchase. These ads were directed to those who may be searching for ways to memorialize their pets or loved ones by safely planting their ashes in soil.
The Value of Organic Marketing Strategies
Let Your Love Grow’s success on Pinterest began with a strong organic presence that caught the eyes of our team. Since optimizing activity on the platform, Let Your Love Grow has experienced exponential growth in organic metrics, including:
- 61% increase in impressions
- 173% increase in engagements
- 146% increase in outbound clicks to their website
- 322% increase in saved pins
- 67% increase in total audience
- 159% increase in engaged audience
“Let Your Love Grow took advantage of a platform that was generating traffic with no content, and we helped them strengthen their organic presence,” Hannah said. “Their team has shown a nice balance between flexibility and dedication in this process to help us grow their efforts on Pinterest.”
Partner with a Pinterest Ads Agency
For Let Your Love Grow, proactivity turned into fruitful results. Our efforts grew their brand, values and products across an ideas-based social media platform. If your business notices organic growth on another social profile, it might be time to consider implementing a new strategy. The first step is to capitalize on new-found traffic by optimizing your page and content organically or introducing paid advertising.
As a social media and Pinterest ads agency, Paradigm is here to help you. We generate content that resonates with your audience and entice them to convert on your website. Contact our team today and discover ways to optimize your organic website traffic.
