Forest Park App

Take a stroll through Forest Park and you’ll see why it’s consistently ranked one of America’s best urban parks. Home to attractions such as St. Louis Zoo, St. Louis Art Museum and Missouri History Museum, Forest Park has a lot to offer in its nearly 1,300 acres.

Role

  • Mobile App Design
  • Mobile App Development
  • Branding
  • Logo + Graphic Design

Industry

  • Hospitality + Leisure
  • Community Engagement
  • Non-Profit
In developing the Forest Park mobile app, we created a user-friendly map that highlights the key locations and attractions throughout the park.

The Challenge

Even for locals, navigating the park’s many amenities can be difficult. Between the park’s road system, walking trails and bike paths, it was overwhelming to visualize and understand how to get from place to another.

User journeys through the park were carefully considered during the mobile app development process.

Our Approach

Branding

In branding the app, we developed a bright, lively style that reflects the park’s natural green space as well as its rich historical attractions, such as the St. Louis Art Museum and Missouri History Museum.

We carried this style into a massive illustration featuring an aerial view of the park. Every pavilion, every building and every tree was personally rendered by our design team. Finally, at the center of the app’s logo is the iconic World’s Fair Pavilion, built in 1909 and home to some of the park’s most spectacular views.

The Forest Park mobile app was available in the iOS app store, and we helped design the app's branding elements and logo.

Application Development

We developed a custom iOS app that presents Forest Park as an interactive directory, helping users map out park attractions, bike routes and more. Upon opening the app, users could filter the park’s points of interest to easily find parking, restrooms, drinking fountains and more.

During development, we also partnered with Forest Park Forever, an organization leading the mission to “restore, maintain and sustain Forest Park,” donating 20% of the app’s total sales to the cause.

Within the app, users can view a full map of the park or focus in on the attraction or area that they wanted to explore.
Photos of the parks many attractions and landmarks were featured throughout the Forest Park mobile app.
Photos of the parks many attractions and landmarks were featured throughout the Forest Park mobile app.
Photos of the parks many attractions and landmarks were featured throughout the Forest Park mobile app.

Results

Now, visitors enjoy a mobile application that does more than help them get around Forest Park--it helps them experience it.

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