Ridgehouse Companies

Challenge

Ridgehouse Capital is an eminent residential development firm, and they looked to open a new chapter with their branding. As their properties expanded around the country, they sought to leave a positive first impression on the communities they encountered. Their first step was changing their name to Ridgehouse Companies. From there, Ridgehouse tasked Paradigm with curating brand identity to match.

Discovery

We began by taking the Ridgehouse team through a brand identity program, where we evaluated their aspirations for public perception and how they could reaffirm their presence in the residential development sphere. Through our discussions, we identified visionary, forward-thinking tendencies in their interactions. The leadership team showed high levels of professionalism while remaining agile and creative in utilizing properties of up-and-coming value.

Brand Identity

Our discovery discussions became the foundation for their logo and brand positioning. Visually, we erred on the side of modernity. The dual shape is a nod toward the mention of ridges in their name and the line work present in architectural drafts. Upon further inspection, subtle “r” and “h” letter forms also tie in the company name to the shape.

Ridgehouse Companies’ brand messaging is built upon their ambitious and authentic nature. Ridgehouse takes hold of dynamic possibilities and transforms emerging markets with incomparable locations. Their brand story conveys their dedication to community building and future outcomes, rounding out with a resounding cry: Build Forward.