Ridgehouse Companies
Real estate is an investment for the future. Residential development firms invest in creating luxury people can call home and encourage communities to grow. Ridgehouse Companies gives thriving markets a push in their journey upward through tactful residential acquisition, development and construction. Read on to learn how we tackled real estate branding and commercial real estate website design for the firm.
Role
- Brand Positioning
- Brand + Logo Identity
- Messaging + Copywriting
- Website Design + Development
Industry
- Residential Development
- Real Estate
Challenge
Ridgehouse Capital is an eminent residential development firm originating out of St. Louis. As its properties expanded around the country, the firm’s leadership team searched for new marketing avenues that would leave a positive first impression on the diverse communities they encountered. The first step was changing their name to Ridgehouse Companies. From there, Ridgehouse tasked Paradigm with curating real estate branding to match.
Discovery
We began by taking the Ridgehouse team through a brand identity program, where we evaluated their aspirations for public perception and how they could reaffirm their presence in the residential development sphere. Through our discussions, we identified visionary, forward-thinking tendencies in their interactions with community members and other key stakeholders.
The firm’s leadership team showed high levels of professionalism day-to-day. Yet, they also remained agile and creative in identifying and utilizing properties of up-and-coming value across the country.
Real Estate Branding
Our discovery sessions became the foundation for their reimagined logo, brand positioning and commercial real estate website design. Visually, we erred on the side of sleek modernity. The logo’s dual shape is a nod toward the mention of ridges in their name and the detailed line work commonly present in architectural documents. Upon further inspection, subtle “r” and “h” letter forms also tie in the company name to the shape.
Ridgehouse Companies’ brand messaging is built upon their ambitious and authentic nature. In this real estate branding project, we capitalized on the idea of taking a hold of dynamic possibilities in each property and transforming emerging markets with incomparable residential locations. Ridgehouse’s brand story conveys their dedication to community building and future outcomes, rounding out with a resounding cry: Build Forward.
Commercial Real Estate Website Design
As we approached this commercial real estate website design, our team noted the sophistication of the firm and chose to reflect their approach by crafting a sleek platform. The website hosts concise brand messaging and impactful property photography. As you navigate through the site, you’ll find real estate website features that reflect the firm’s modern approach to residential development.
Copper-toned buttons and rollover icons create a stark contrast against a black and white theme. The brief messaging dotting the page allows users to glean quick information about Ridgehouse’s vision for the future. Meanwhile, a selection of news articles, property details and information about their offerings enable community members and stakeholders alike to fully grasp the firm’s value.
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Saint Louis University Chaifetz School of Business
