Expertise
Brand Positioning Services: Defining Your Future
There’s always a story that lies just below the surface of a business — reasons you broke into the marketplace, visions of progress you hold and a mission binding your organization together in a common purpose. For brands searching for their voice, Paradigm’s brand positioning services sift through the clutter of your day-to-day operations to find what makes you tick.
Our Process
Finding Your “Why”
The Paradigm team is captivated by your why — why you were created, why you serve the community and why you move forward. During our brand positioning research process, we meet with your team to uncover your history and future ambitions.
Surveying the Landscape
In a saturated market, our goal is to stand out. Our team conducts extensive competitive research — seeing what messages already exist and what opportunities are available to you. We consider your audience, competition and goals to find a message that will stick.
Crafting Your Story
With these sentiments in hand, our copywriters get to work. Our brand positioning services uncover your organization’s core personality type — from there, we customize your tone of voice, values and promise in a way that will enchant your target audience.
Extending Across Platforms
Your story must become interwoven in the fabric of your marketing initiatives — exciting audience members at every possible touchpoint. The product of our brand positioning research will become a guide, showing you how to stay top of mind with audiences.
Questions We Answer
Curiosity drives consumers to question what makes you valuable in an oversaturated market. Your answers become the foundation of your brand — defining both internal and external perception. Paradigm’s brand positioning services cut through the clutter of day-to-day operations to answer the following:
Who?
We cover the basics of brand understanding, like what industry you take part in. Beyond that, we give you distinct personality traits consumers can connect with.
What?
Your brand delivers a product or service that has a distinct impact. Our team identifies key points of difference and use it to help you stand out.
Why?
There’s value hidden behind your products and services. We know that there’s always a greater mission you’re working towards — and our team gives you words to share it.
Our Positioning Projects
We’ve merged strategy and creativity to create personalities that stand the test of time. Our writers open new chapters for ambitious organizations — explore how Paradigm’s brand positioning services have touched diverse industries, from residential development to higher education.
Beyond Our Brand Positioning Services
Brand positioning is just one piece of the puzzle in marketing strategy. Paradigm offers comprehensive branding services beyond brand positioning research, including logo identity systems and branded materials. Discover how branding will define every aspect of your organization.
The Paradigm Perspective
Beyond our creative services, we share regular updates on digital marketing revolutions. Our team continually explores emerging concepts and existing principles to inform our practices moving forward. Keep up with our insights and research through Paradigm’s blog.
Activate Your Brand
Once our brand positioning services come to an end, your story lives on through your marketing strategy. Our team weaves your message across all platforms to ensure you always strike the same chord. Explore how our services guide brands toward higher levels of return and recognition.
