Expertise
The Power of Branded Collateral Design
Branded collateral is a class of creative assets designed to promote your business. Though not always considered by businesses, marketing collateral design services are an investment in your perception internally and externally. This service immerses all stakeholders through branding materials — boosting awareness and instilling trust in your brand.
Your Brand Network
As your business expands its strategy, branded materials foster an intricate network of assets with the same visual identity. This web of materials elevates your standard of business, empowering you to communicate holistically at touchpoints some may not even consider.
External Perception
Brand collateral is all about first impressions. Professionally-made materials create a sense of reliability — consumers will come to recognize your brand in all applications and appreciate your professionalism.
Internal Outlook
Your workforce is the backbone of all you do. Branded collateral gives them something to identify with and be proud of. When your workforce engages with these materials, they’re reminded of their continued role in your mission.
Forms of Branded Collateral
Successful brands don’t just rely on word-of-mouth — instead, they use each format of their collateral to leverage a different purpose, from creating unity internally to drawing attention externally. Our team has crafted these materials in countless forms over the years — explore a few of our most common branding materials.
Physical Collateral
Physical collateral gives stakeholders a chance to interact with your brand. Rather than rely on digital platforms, this form of branded collateral design brings you into the real world — people can wear, share and promote your brand organically. Paradigm often crafts:
- Business Cards
- Newsletters
- Magazines
- Brochures
- Product Packaging
- Branded Merchandise
Digital Collateral
In a world of digital natives, how you present yourself online will determine how suitable you are to each user. Branded materials for your website, social media platforms and more establish you as a professional business worth trusting. Paradigm often crafts:
- Email Templates
- ENewsletters
- Social Media Profiles
- Social Media Templates
- Digital Presentations
- Display Advertisements
Environmental Collateral
Paradigm strives to embed brands into daily interactions, and environmental collateral provides an opportunity to extend branding in unexpected ways. Branded collateral visually connects office spaces, vehicles and more to your greater purpose. Paradigm often crafts:
- Vehicle Wraps
- Office Signage
- Wayfinding Signage
- Exhibition Displays
- Wall Wraps
Building Firm Foundations
At Paradigm, branding is integral to our marketing initiatives. We utilize insights from discovery sessions to craft exceptional stories and visuals that go beyond collateral design. Our expertise has made us essential to ambitious brands. Explore our recent projects for more details on our branding success.
Our Capabilities in Branding Materials
Branded materials are typically the result of a comprehensive branding process. Paradigm works hard to uncover your story and define your visual legacy — discover how our team guides your brand toward the extraordinary.
Insights on Brand Strategy
Proper brand positioning, logo identity systems and branded collateral design should open a world of marketing possibilities for your organization. Explore our blog for insights on marketing collateral design services and more.
