Search Engine Strategy
Search engine optimization (SEO). It’s a long-winded phrase with a simple definition: making sure your site ranks highly on popular web searches. Given the wealth of information on the internet, more people are taking to search engines to find what they’re looking for. And if they don’t find your business on the first page of their search, they’ll find your competitors. We are helping several businesses reach the first page of Google search results and achieve higher visibility online.
Achieving that coveted first-page ranking is easier said than done. Luckily, our team of SEO experts will work with you to establish a number of strategies that will make your site more attractive to the likes of Google and Bing. Common SEO strategies include:
- Keyword strategy + implementation
- UI/UX optimization
- Site speed improvements
- Content management
- Backlinking and influencer outreach
And that’s just the beginning. As search engines refine their algorithms, your site needs to stay on top of the latest trends in order to keep its hard-earned ranking. Our team will evaluate your site’s rank with a number of industry standard web analytics tools. We are committed to analyzing data regularly and practice the optimal strategies to ensure your site stays on top.
Search Engine Marketing (SEM)
Where search engine optimization focuses on organically ranking higher on common web searches, search engine marketing strategies instead place ads for your website above those web searches. Whether you want to connect with people who are looking for “hardware stores near me” or the “best pizza in St. Louis,” we’ll develop a plan to put your business front and center.
Our Google AdWords certified team understands SEM best practices and stays on top of current advertising trends. For more on search engine marketing, check out our advertising & media strategy expertise.