Expertise
Comprehensive Website Audit Services
Every few years, your website needs a checkup to ensure it’s performing well. Our comprehensive website audit services examine user experience and optimization, providing overall ratings and recommendations by the end of the process. The results of each website consultation reveal how to extend your website’s lifespan or begin crafting a new platform.
Analyzing User Experience
A website is more than words and images on a screen. It’s an experience — but the work you put into your platform determines if it will be positive or negative. User Experience (UX) describes all elements of a user’s interactions with your website. Paradigm’s website design audits account for all major elements of UX — read on to learn more about our website audit services.
Usability
The goal of a website needs assessment is to ensure your users complete desired actions on your website with as few clicks as possible. During a website audit, we assess each page of your site for elements of a positive user experience — including functionality, contact information, links and navigation structure.
Functionality
Your website’s framework will make or break conversion rates — that’s why our website consultations ensure every user request is intuitive, achievable and efficient. Paradigm’s website audits examine website functionality elements, such as page load speed, mobile responsiveness and error messaging.
Content Quality
Analyzing the data behind your website may help us determine gaps present in your content strategy. Users may not stay on each page long due to low-quality or missing content or out-of-date graphics. Our website audit services deploy creatives and strategists to comb through existing content and identify areas of improvement.
ADA Compliance
After a website needs assessment, our website design audits analyze how your website adheres to Web Content Accessibility Guidelines (WCAG). You want your website to adhere to the law and promote ease of access to audiences of all abilities. From captions on video content to design contrast levels, Paradigm’s website consultation process provides an overview of elements we may improve and ensure compliance.
Search Engine Optimization
Beyond user experience, the Paradigm team analyzes your site’s search engine optimization. Our team of strategists examines on-page, off-page and technical ranking factors throughout our website audit services, identifying weaknesses to resolve with content updates.
The primary factors we examine in our analytics and website design audit include:
- Mobile-Friendliness
- Keyword Optimization
- Performance
- Indexation
- Link Structure and Strength
- Meta descriptions, title tags, etc.
- Domain Ranking
- Usability Rating
Beyond Website Audit Services
Websites are a collaborative effort that involves multiple expertise areas. Paradigm is here to provide comprehensive website consultations and content creation for your platform. Our team crafts a unique story for your brand and creates modern, accessible outlets to share it — discover how we build a bold new home for your brand.
The Paradigm Perspective
A lot has changed since the dawn of the web but our tactics have kept pace with the digital world. Paradigm continually evolves perspectives to change the way we deliver services and influence how you understand them. Dive deeper into our insights — from website audit services to UX best practices.
