Design for all dimensions
Modern brands need to reach audiences where they live, work and play. Paradigm creates environmental graphics that transform underutilized spaces into captivating destinations.
Chaifetz School of Business
The Gateway Arch
SLU School of Education
Crafting a visual language
Environmental graphic design transforms ordinary spaces into living stories. Whether wall graphics or wayfinding signage, each design anchors people in a shared narrative that provides:
Clarity
Graphics within a given environment often serve as instruction for consumers. Through wayfinding and visuals, they learn who you are, where to go and what to do next.
Interactivity
Bringing art into your environment encourages interaction with your brand. Environmental branding captivates consumers, inspiring them to spread the word.
Connection
Environmental graphics infuse ideas into once underutilized spaces. These graphics blur the line between function and emotion — making your brand impossible to forget.
What forms of environmental graphics are there?
Wayfinding + navigation
Signs, symbols and supplementary information can guide visitors through a given space. Our environmental graphic design team creates branded assets, such as:
- Identification Signs
- Directional Signs
- Informational Signs
- Regulatory Signs
- Interactive Maps
- Floor Graphic
History + culture
Environmental branding can take visitors back in time. Our designers often craft heritage installations that stretch from the walls to the halls, including:
- Anniversary Exhibits
- Founder Profiles
- Historic Timelines
- Employee Recognition
- Awardee Gallery
- Photo Galleries
Experiential + immersive
Branded spaces invite your audience to see, touch and experience your story. We design new dimensions for your organization through environmental graphics, such as:
- Wall Wraps
- Branded Murals
- Interactive Displays
- Photo-Op Backdrops
- Place-Based Advertising
- Event Displays
Why is environmental graphic design important?
Environmental graphics create an added touchpoint with your brand. Open spaces become destinations — helping you foster a sense of certainty, increase consumer recognition or differentiate your brand in a saturated market.
What does the design process entail?
Our environmental graphic design team varies their process slightly by project. For instance, the process for wayfinding signage may be simpler than the process for custom wall graphics.
However, our process can be broken down into five general stages:
- Discovery. We begin with collaborative discovery sessions that explore your goals, needs and specifications for the space.
- Analysis. Our designers evaluate dimensions, traffic patterns, lighting and other constraints. These insights will ensure our design fits seamlessly into your space.
- Design. Our designers then create renderings for your environmental graphics. We present your team with multiple designs and open the floor for feedback on color, font, shape and texture.
- Fabrication. Paradigm works closely with our environmental graphic partners to ensure all pieces are produced with the intended colors, dimensions and materials.
- Installation. Paradigm visits your space to ensure all graphics are fully aligned, visible and durable. By the end, you’re left with an incomparable branded space.
Does Paradigm facilitate installation?
Yes. We provide the final graphics to one of our vendor partners and coordinate the installation process with them.
How long does the process take?
Timelines vary by the size and scope of your environmental branding project. However, we pledge to guide you through every stage and provide a clear schedule from kickoff to completion.