Search Engine Optimization


Search engine optimization is a fairly confusing art to most, and rightfully so. It’s a complex combination of algorithms and factors that all dictate how a website will show up in search results. Because Google, Bing, and Yahoo won’t share their algorithms, it have always been left up to trial and error. Luckily for you, our team of SEO experts has mastered this complicated process and provides very real traffic results for our clients.

Our team uses a number of SEO best standards:

  • Keyword strategy & implementation
  • UI/UX optimization
  • Metadata management
  • Copy readability improvements
  • Image optimization
  • Site speed improvements
  • Mobile SEO strategy
  • Local SEO optimization
  • Content management
  • Backlinking
  • Clean up of duplicate information and common 404 errors

There are many facets to this every changing world of search engine optimization. We keep up with the latest trends in search traffic, and use analytics to develop the appropriate strategies to bring your website more visitors.

Poor search engine position and unrefined search descriptions cause customers to visit a competitor’s page instead of yours. You miss out on opportunities to capture your target market online.  This is not an option for websites serious about growing their customer base.

SEO / SEM strategies are not a one-size-fits-all solution and much like the evolution of Responsive Web Design, these strategies are also adapting to the rapid influx of mobile searchers.

SEO for Mobile

Mobile-specific search strategies are emerging and our forward thinking, innovative team is at the forefront in this change.  At Paradigm, we don’t just follow high level trends; we research and apply the intricacies of why and how search engine optimization is advancing.

Our SEO services encompass all aspects of the search experience – from research, content restructuring, Pay Per Click campaigns, business and online directory listings, to enhancing the user experience (UX) of the site.  The old saying goes “It takes a village” and at Paradigm our Creative, Strategy and Technology departments collaborate to develop the most comprehensive and innovative inbound marketing solution for your online presence. Contact us to learn more about:

  • Keyword Development
  • Site Architecture and Nomenclature
  • Inbound Linking Strategies
  • Local Search
  • Pay Per Click Campaigns
  • Mobile SEO
  • Content Strategy
  • Google Analytics