Stories

Our thoughts, stories and strategies.

Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?

03/20/2025

Our Essential Website ADA Compliance Checklist

Building a website from scratch takes hard work to ensure it’s user-friendly, appealing and functional. Yet, one element is often overlooked. To connect with a wide-range audience, websites should…

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03/07/2025

7 Tactics to Best Optimize Your Content for Zero-Click Searches

The rise of zero-click searches, better known as content that appears directly on search engine results pages (SERPs) without additional clicks, has transformed the search experience. Optimizing for zero-click…

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03/04/2025

“Show Me Data:” A Chat with Susan Pendergrass and Zach Lawhorn of the Show-Me Institute

Public policy isn’t born out of thin air. Instead, it stems from the influence of in-depth research and analysis. However, this foundational data comes in many forms, making think tanks across the country wonder: “How can we make the…

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02/28/2025

Measuring Brand Value: Why Creativity Reigns Supreme

The best product or price may not be enough to motivate your consumers. It’s a tale as old as time: Great products are disregarded when a sleek, smooth-talking competitor emerges. When measuring brand value, the secret to success stems…

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A smartphone with Google's AI Overview feature displayed

02/21/2025

The New Frontier of AIO Search

Search has become a way of life. The instant a thought enters our heads, we head to Google for a solution. But as technology advances and user behavior changes, so does the search engine landscape. Today’s search marketing experts…

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02/06/2025

Leveraging Tessitura Software for Arts and Cultural Institutions

Arts and cultural institutions appeal to and attract diverse audiences. From occasional ticket purchasers to long-time donors and members, CRM ticketing software, such as Tessitura, helps organizations manage and optimize their daily operations. Yet, connecting your website with Tessitura…

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Tahira Begic, the inventory control manager of Baisch & Skinner.

02/04/2025

A Talk with Tahira Begic of Baisch & Skinner

Paradigm grew from long-standing partnerships with B2B and B2C organizations. One such partner, Baisch & Skinner, has been working with us since our inception nearly 30 years ago. Our team recently met with Tahira Begic, inventory control manager, to…

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01/23/2025

Paradigm Picks the Top 2024 Advertising & Technology Headlines

2024 was speckled with algorithm updates, AI innovations and ads worth remembering. But specific headlines stood out to us, sparking conversations and a few laughs. In celebration of another year of full-service marketing, we’re looking back at each month’s…

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01/15/2025

The Benefit of Building with UX Design Systems

Consumers will only ever see a finished website, where every message, visual and function works in harmony. However, a positive user experience (UX) relies on systems established behind the scenes. UX design systems empower web designers and developers to…

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Bethesda Health Group's Jeff Waldman and Madison Lanford

01/07/2025

Diving into Digital Strategy with Bethesda’s Jeff Waldman and Madison Lanford

Peace of mind is a commonality between senior care and marketing services. While our client Bethesda Health Group reassures their communities through exceptional care, Paradigm’s digital team works behind the scenes to support every outreach effort with the power…

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12/31/2024

Lessons Learned: Paradigm’s 2024 Year in Review

Like any digital marketing agency, Paradigm picks up new projects every year. But we feel the work offers more than an addition to our portfolio. Paradigm’s 2024 year in review reveals how each client imparted lessons in digital marketing…

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Stories

Our thoughts, stories and strategies.

Our Essential Website ADA Compliance Checklist

7 Tactics to Best Optimize Your Content for Zero-Click Searches

“Show Me Data:” A Chat with Susan Pendergrass and Zach Lawhorn of the Show-Me Institute

Measuring Brand Value: Why Creativity Reigns Supreme

The New Frontier of AIO Search

Leveraging Tessitura Software for Arts and Cultural Institutions

A Talk with Tahira Begic of Baisch & Skinner

Five Big Problems with Meta Business Accounts

Paradigm Picks the Top 2024 Advertising & Technology Headlines

The Benefit of Building with UX Design Systems

Diving into Digital Strategy with Bethesda’s Jeff Waldman and Madison Lanford

Lessons Learned: Paradigm’s 2024 Year in Review