Stories

Our thoughts, stories and strategies.

Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?

02/06/2025

Leveraging Tessitura Software for Arts and Cultural Institutions

Arts and cultural institutions appeal to and attract diverse audiences. From occasional ticket purchasers to long-time donors and members, CRM ticketing software, such as Tessitura, helps organizations manage and…

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Tahira Begic, the inventory control manager of Baisch & Skinner.

02/04/2025

A Talk with Tahira Begic of Baisch & Skinner

Paradigm grew from long-standing partnerships with B2B and B2C organizations. One such partner, Baisch & Skinner, has been working with us since our inception nearly 30 years ago. Our…

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01/23/2025

Paradigm Picks the Top 2024 Advertising & Technology Headlines

2024 was speckled with algorithm updates, AI innovations and ads worth remembering. But specific headlines stood out to us, sparking conversations and a few laughs. In celebration of another year of full-service marketing, we’re looking back at each month’s…

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01/15/2025

The Benefit of Building with UX Design Systems

Consumers will only ever see a finished website, where every message, visual and function works in harmony. However, a positive user experience (UX) relies on systems established behind the scenes. UX design systems empower web designers and developers to…

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Bethesda Health Group's Jeff Waldman and Madison Lanford

01/07/2025

Diving into Digital Strategy with Bethesda’s Jeff Waldman and Madison Lanford

Peace of mind is a commonality between senior care and marketing services. While our client Bethesda Health Group reassures their communities through exceptional care, Paradigm’s digital team works behind the scenes to support every outreach effort with the power…

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12/31/2024

Lessons Learned: Paradigm’s 2024 Year in Review

Like any digital marketing agency, Paradigm picks up new projects every year. But we feel the work offers more than an addition to our portfolio. Paradigm’s 2024 year in review reveals how each client imparted lessons in digital marketing…

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12/13/2024

Diving Deeper into Paradigm’s Website Audit Services

Your website is your business’s greatest asset in today’s digital world. Yet, when was the last time you took a deeper look into its performance? From comprehensive website audit services to tailored website SEO audits, our team takes website…

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Colby Dezelick, the digital content and analytics manager for The Muny

12/03/2024

The Marketing Behind Musicals: Chatting with Colby Dezelick from The Muny in Forest Park

In St. Louis, spectacular performances under the stars signal the start of summer. The Muny in Forest Park has become a hallmark experience for locals and theater enthusiasts alike — but these audiences don’t see the strategies working behind…

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11/26/2024

Let Your Love Grow: Optimizing an Existing Organic Marketing Strategy

For many businesses, social media marketing takes an effective blend of organic marketing and paid advertising to produce successful results. Our client, Let Your Love Grow, took the organic traffic they were getting on the popular ideas-based social media…

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11/12/2024

5 Benefits of Proactive Maintenance for Your Website

After a website launches, many assume the work is over. But a website left unattended will collect dust, gradually falling behind in the rankings, losing relevancy and falling into disrepair. Only then do organizations consider an update — but…

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Food created by Food Service Consultants

11/08/2024

Chatting with Scott Phillips and Susan Parisi of Food Service Consultants, Inc.

For over 40 years, Food Service Consultants (FSC), Inc. has served the Greater St. Louis area with exceptional food service. FSC offers customized food services to schools, businesses, event venues and special events, and keeps nutrition and high-quality at…

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Stories

Our thoughts, stories and strategies.

Leveraging Tessitura Software for Arts and Cultural Institutions

A Talk with Tahira Begic of Baisch & Skinner

Five Big Problems with Meta Business Accounts

Paradigm Picks the Top 2024 Advertising & Technology Headlines

The Benefit of Building with UX Design Systems

Diving into Digital Strategy with Bethesda’s Jeff Waldman and Madison Lanford

Lessons Learned: Paradigm’s 2024 Year in Review

Diving Deeper into Paradigm’s Website Audit Services

The Marketing Behind Musicals: Chatting with Colby Dezelick from The Muny in Forest Park

Let Your Love Grow: Optimizing an Existing Organic Marketing Strategy

5 Benefits of Proactive Maintenance for Your Website

Chatting with Scott Phillips and Susan Parisi of Food Service Consultants, Inc.