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One Size Doesn’t Fit All: Personalization in ROI-Driven Digital Marketing

At Paradigm, we believe the beauty of marketing lies in its intrinsic focus on humanity. Whether focusing on sales, leads or loyalty, the goal is ultimately to resonate with people. Success lies in identifying overlaps in audience segments —…

A man looking at a computer screen with code on it, alluding the development of types of AI.

Demystifying Opportunities in Different Types of AI

Artificial intelligence has been called many names — a game changer, a lifesaver and even an existential threat. Despite varying views, most agree that they don’t know how to activate AI to their advantage. That’s why we’re demystifying types…

How Content Strategy Services Address Buyer Behavior

Not all buyers think alike, so why would your content be one-size-fits-all? Your brand messaging must be tailored to make a real impact. Though you may view custom content through many lenses, experts agree that four types of buyer…

7 Tactics to Best Optimize Your Content for Zero-Click Searches

The rise of zero-click searches, better known as content that appears directly on search engine results pages (SERPs) without additional clicks, has transformed the search experience. Optimizing for zero-click content is crucial for brand visibility, yet many businesses do…

Paraquad: Breaking Down Creative Campaign Development

Nestled in a quiet corner of St. Louis is a one-of-a-kind community of connection and strength. Paraquad uses advocacy, education and opportunity to inspire equity for people with disabilities. Yet, the nonprofit often fell under the radar in the…

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Essential Advertising Strategies for Uncertain Times

In the ebb and flow of the business cycle, many businesses may find themselves tightening their pursestrings, facing supply chain challenges or experiencing increased competition. Success involves going against your instincts to adapt to profound changes in consumer behavior.…

Integrate Google Analytics 4 into your Digital Strategy

4 Reasons to Integrate Google Analytics 4 into Your Digital Strategy Now

2023 is here which means the clock on the Great Data Migration is rapidly ticking down. Ready or not, Google Analytics 4 will go into effect on July 1. While the changes may seem overwhelming at the start, getting…