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PNMG Takes MDMC

This year, Paradigm was a gold-level sponsor for the annual Midwest Digital Marketing Conference (MDMC). Not only do we support the conference’s continued growth, we felt it was a great opportunity for our team to engage with some of…

Navigating the Pandemic’s Second Wave

Over the last few months, we’ve been discussing the global COVID-19 pandemic’s impact on your marketing efforts. We looked at short-term pivots, long-term brand exercises and even a deep dive into user experience. But today, we want to zoom…

Social media can be one highly targeted marketing tactic to reach your audience effectively.

Targeted Tactics for Immediate Impacts

By now, the COVID-19 pandemic’s initial shockwaves are wearing off and conversations nationwide are turning toward recovery. But remember—recovery doesn’t mean normalcy. As you open your doors and plan your marketing, the competition for your audience’s eyes and ears…

User experience plays a crucial role, especially amid the COVID-19 pandemic

When User Experience Is the Only Experience

As designers and developers, we’re constantly thinking about user experience. We spend an incredible amount of time asking ourselves: How will this work? Is that button clear? What’s the user thinking at this stage? And in light of COVID-19,…

Time for Some R&R: Recovery + Readiness

There’s no way you could have known how to react to the COVID-19 pandemic. But how to recover from it? That’s still in your hands. Over the last few weeks, we’ve worked with several of our clients to move…

How In-House Teams Can Work with Marketing Agencies

Why buy what you can build? That’s the question many businesses are asking as they invest in in-house marketing departments, with promises of lower costs and more efficient operations. And for some businesses, especially larger ones, having an in-house team…

The Basics of Data-Informed Marketing

Data: it’s the biggest buzzword to hit the marketing world in decades—and for good reason. Whether it’s the number of visits to your website or the number of products they buy on it, your web data offers wide-reaching insights…

Taking Notes with Cor Jesu

We’ve been at this branding and digital marketing game for over 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners,…

Write on Track: Content Tools for Marketing Automation

Recently, we wrote about how a CRM tool is the lifeblood of any client-driven business and how integrating it with a marketing automation platform is a win-win. With a strategically designed website and an integrated CRM tool, you’re ready…

The Rise of No-Click Searches

These days, nearly every customer or client you earn starts as a web visitor. It’s why businesses big and small alike invest in search engine optimization (SEO) tactics to find the best leads and drive them to your site…

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