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Navigating Media Buying Platforms with Paradigm

Your marketing efforts begin with the identification and purchase of space on media buying platforms. As a media buying agency, Paradigm chooses channels most relevant to your target audiences. From social media platforms to out-of-home outlets, our options have…

5 Ways to Energize Your Brand Strategy

In business, there are distinct highs and lows in public perception. A brand that once reigned above the competition may become tired, dated or lost in the shuffle of a saturated market. As a business owner, you have a…

Marketing Questions for 2023

6 Essential Marketing Questions to Consider in Your 2023 Planning

The end of a year brings a flurry of activity. Families prepare for holiday gatherings, friends toast to new adventures ahead and businesses get ready to close out their books for the year. It also presents a valuable time…

Major Considerations for Market Expansion

Expansion for any business means new opportunities. Maybe you’re introducing a new product, moving into a new market or targeting a new audience. Regardless of why you’re expanding, it’s important to remember how you’re expanding — by connecting, impressing…

Navigating the Pandemic’s Second Wave

Over the last few months, we’ve been discussing the global COVID-19 pandemic’s impact on your marketing efforts. We looked at short-term pivots, long-term brand exercises and even a deep dive into user experience. But today, we want to zoom…

Reopening Your Brand

As many of our clients begin to open their doors for the first time in months, we’ve been thinking a lot about branding. We see brands as stories—and believe the pandemic has given everyone a new chapter. How you…

Time to Hit Refresh?

“If it ain’t broke, don’t fix it.” The age-old adage often holds true in life and in business—but it isn’t without flaws. For one, how do you know something ain’t broke? Think about your brand. Even the world’s most…

Time for Some R&R: Recovery + Readiness

There’s no way you could have known how to react to the COVID-19 pandemic. But how to recover from it? That’s still in your hands. Over the last few weeks, we’ve worked with several of our clients to move…

Getting Started with Video Marketing

According to a recent Microsoft study, the average attention span online is just eight seconds. That’s it. That’s how long you have to hook someone’s interest, convey your brand and share your message. It’s a tall order, for sure,…

To Someone, Every Business is Essential

We’re All Essential To someone, every business is essential. To the employee, it is the food on his table or the roof over his head. To the fourth-generation owner, it is the legacy of her forebears and hers for her children. To the…

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