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Social media can be one highly targeted marketing tactic to reach your audience effectively.

Targeted Tactics for Immediate Impacts

By now, the COVID-19 pandemic’s initial shockwaves are wearing off and conversations nationwide are turning toward recovery. But remember—recovery doesn’t mean normalcy. As you open your doors and plan your marketing, the competition for your audience’s eyes and ears…

Marketing automation tools are more than just an email platform; they're also a great source of marketing intelligence. Take a look at a few sources of marketing automation analytics.

Run the Numbers: Marketing Automation Analytics

We’ve shared much about marketing automation tools and how they drive more integrated marketing by uniting things like contacts and content. However, these tools are also a great source of marketing intelligence, supplying the rich data to understand how…

All Together Now: The Top 3 Marketing Automation Tactics

For months, we’ve demystified marketing automation platforms and broken down the many features they bring to your business: integrated contacts, content publishing and analytics reporting, to name just a few. But it’s not until you discover the “automation” side…

Write on Track: Content Tools for Marketing Automation

Recently, we wrote about how a CRM tool is the lifeblood of any client-driven business and how integrating it with a marketing automation platform is a win-win. With a strategically designed website and an integrated CRM tool, you’re ready…

An integrated CRM for marketing automation platforms allows you to keep in touch with your leads based on their activity on your website and social media platforms.

Target Spotted: An Integrated CRM for Marketing Automation

Your prospects and customers should always come first. However, even the most successful businesses are challenged when managing their customers without the help of CRM tools.