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Using Our On-Page SEO Services as a Brand Awareness Tool

Our clients often regard search engine marketing strategies and brand identity separately. Yet, as a marketing agency, we understand on-page seo is a service and a crucial brand awareness tool. Put simply, your website is a home base for…

The Why Behind a Website Refresh

The Why Behind a Website Refresh

Your website is the primary touchpoint prospective consumers will have with your brand — and in this case, first impressions are everything. The user needs to have a wholly positive experience with your platform’s functionality, aesthetics and more to…

How is Your Site Capitalizing on GA4 Reporting?

On July 1, 2023, the sun officially set on Universal Analytics in favor of a new analytics interface — Google Analytics 4 (GA4). While many businesses came to Paradigm as their GA4 agency before the migration deadline, those who…