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Stories

Measuring Brand Value: Why Creativity Reigns Supreme

The best product or price may not be enough to motivate your consumers. It’s a tale as old as time: Great products are disregarded when a sleek, smooth-talking competitor emerges. When measuring brand value, the secret to success stems…

Go Raise Dough: Rebranding a New Way to Fundraise

Remember the days going door to door to raise raffle tickets for your kid’s sports team? Or, those late nights at high school phone-a-thons? We have all experienced a time when we needed to raise money for what we…

How Strategic Marketing Initiatives Power Positive Business Outcomes

Advancements in technology and insights into consumer behavior constantly refine the landscape of business strategy. Business leaders find themselves torn between adapting marketing strategies and improving operations. In the search for guidance, many turn to Paradigm to assist them…

5 Ways to Energize Your Brand Strategy

In business, there are distinct highs and lows in public perception. A brand that once reigned above the competition may become tired, dated or lost in the shuffle of a saturated market. As a business owner, you have a…

Rethinking the Rebrand

“We don’t need a whole new brand, maybe just a rebrand.” It’s a common phrase we hear from our clients as we start talking about how they present themselves to their audiences. We do our best to avoid this phrase.