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The Power of Paradigm's Technical SEO Services

The Power of Paradigm’s Technical SEO Services

Marketing agencies often talk about SEO in terms of keyword-rich content. But there is much more to optimization than meets the eye. Your content has two audiences: human users and search engine bots. The Paradigm team uses technical SEO…

blue background with white echo lines. A white chess piece represents ongoing seo and content strategy in digital marekting

The Power of an Ongoing SEO and Content Strategy

Search engine optimization (SEO) strategies are ever-changing. They bend to the will of your audience’s interests, algorithm updates and keyword competitors, yet many business owners underestimate the value of an ongoing SEO and content strategy because results are not…

9 Blog Writing Tips from an SEO Writing Agency

For every blog you write, there are two readers: the person and the robot. The person is your audience. They’re reading because they know you and want to hear what you have to say. The robot is Google (or…

One of the SEO changes in 2018 was the switch to mobile-first indexing

4 Ways the SEO Landscape Has Changed

The search engine optimization (SEO) landscape is in a state of perpetual change: some minuscule, some major and some we just don’t understand at first. In 2018, we saw a record number of SEO algorithm changes from SEO’s biggest…

Landing Page Strategy Graphic

6 Tactics for an Effective Landing Page Strategy

Visiting websites has easily become a part of our daily routines. People will land on various pages, whether hidden on a website or not, and may not realize they actually encountered a landing page based on their recent search.…

Social media can be one highly targeted marketing tactic to reach your audience effectively.

Targeted Tactics for Immediate Impacts

By now, the COVID-19 pandemic’s initial shockwaves are wearing off and conversations nationwide are turning toward recovery. But remember—recovery doesn’t mean normalcy. As you open your doors and plan your marketing, the competition for your audience’s eyes and ears…

Getting Started with Video Marketing

According to a recent Microsoft study, the average attention span online is just eight seconds. That’s it. That’s how long you have to hook someone’s interest, convey your brand and share your message. It’s a tall order, for sure,…

The Rise of No-Click Searches

These days, nearly every customer or client you earn starts as a web visitor. It’s why businesses big and small alike invest in search engine optimization (SEO) tactics to find the best leads and drive them to your site…

Reviewing your website's analytics and performance is the key to bringing in more leads.

Web Analytics: Your Secret Weapon for Growth & Engagement

We get asked all the time by our clients, “what can we do to make sure our website converts more leads?” While the answer to this question is different for each business, they all begin with the same fundamental…

inbound marketing, marketing automation, social media marketing, geofencing, retargeting, cpc, sem, seo, blog content, email marketing, banner ads

8 Inbound Marketing Strategies & How to Use Them

Inbound marketing strategies help brands drive leads to their presence online. These strategies increase brand awareness, brand engagement and lead conversion. Many of Paradigm’s clients are actively applying these strategies in reaching their targets. Every company is distinct requiring…

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